Lifecycle Marketing Specialist

About the position

Welcome to Rough Country, where we empower everyone to embrace a lifted lifestyle by personalizing their vehicle's looks and performance. Our journey began in 1975 with a vision deeply rooted in American values and a passion for off-road adventures. Today, we stand proud as one of the leading manufacturers and distributors of high-quality suspension kits and off-road accessories, catering to the needs of off-road and outdoor enthusiasts worldwide. We are seeking a passionate and data-driven Lifecycle Marketing Specialist with a strong focus on email marketing to join our marketing team. The ideal candidate will be responsible for developing and executing email marketing strategies that nurture our leads and customers throughout their lifecycle. You will play a key role in optimizing our email marketing efforts to drive engagement, retention, upselling, and loyalty.

Responsibilities

• Design and implement direct email marketing campaigns that effectively promote our products/services to our target audience.
• Develop a comprehensive lifecycle marketing strategy, focusing on customer segmentation, journey mapping, and personalized communication.
• Analyze customer behavior to identify opportunities for engagement and conversion at various lifecycle stages.
• Create and manage email marketing calendars, ensuring timely and relevant communications.
• Write compelling email content and subject lines that drive open rates, click-through rates, and conversions.
• Test and optimize emails for various devices and email clients, ensuring high deliverability and engagement.
• Monitor and analyze campaign performance, providing regular reports on key metrics such as open rates, click-through rates, conversion rates, and ROI.
• Collaborate with cross-functional teams, including product, sales, and customer service, to ensure cohesive messaging and strategy alignment.
• Stay up-to-date with the latest email marketing trends, best practices, and technologies.

Requirements

• 3+ years of experience in email marketing or lifecycle marketing
• Strong knowledge of email marketing tools and CIM systems.
• Excellent analytical skills and experience with data analysis tools (e.g., Google Analytics, Excel).
• Proven ability to write engaging and persuasive email content.
• Experience with A/B testing, segmentation, and email optimization strategies.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Strong communication skills and the ability to work in a team.

Benefits

• medical and dental coverage
• 401(k)
• paid holidays
• paid vacation