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Lifecycle Marketing Specialist
NBC - Central LA, CA
posted about 2 months ago
About the position
The Lifecycle Marketing Specialist at NBCUniversal will support the customer lifecycle strategy for Peacock, focusing on CRM channels such as email and push notifications. The role aims to enhance user retention and engagement while also working to win back lapsed and churned users. The Specialist will develop and implement marketing programs that encourage strategic changes in user behavior, leveraging data-driven insights to create effective customer journeys and optimize marketing efforts across various channels.
Responsibilities
- Support the strategy related to marketing against key customer lifecycle moments to retain engaged and lapsing audiences.
- Work with the CRM teams to test, launch, optimize, and scale performance across mobile and email channels.
- Leverage customer insights to launch tests that influence retention-driving behaviors and motivate subscriber engagement through personalized customer marketing journeys.
- Collaborate with cross-functional partners to identify insights through data that can inform strategies and campaign initiatives.
- Update automated touchpoints within customer journeys monthly to feature timely and relevant content and offerings.
- Collaborate with Data Analytics partners to gather relevant data to track performance and understand lift against KPIs.
- Implement and test multiple offers throughout the customer lifecycle.
Requirements
- 1+ years of related experience, preferably in direct-to-consumer digital marketing.
- Experience with CRM marketing.
- Experience using data and interpreting trends to make informed decisions and optimize campaigns (BI tool experience a plus; Tableau, Looker, Power BI etc).
- Experience storytelling through data, navigating reporting, and knowing how to ask for improvements on raw data cuts.
- Proficient with Microsoft Suite including Excel and PowerPoint.
- Experience using A/B testing to optimize and refine programs.
Nice-to-haves
- Strong oral/written communication and interpersonal skills.
- Excellent organizational skills and ability to meet multiple deadlines.
- Interest in pop culture, media, and entertainment (TV, music, arts).
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- 401(k)
- Tuition reimbursement
