Lifecycle Operations Manager

Airtable - New York, NY

Full-time - Mid Level

New York, NY

10,001+ employees

Personal and Laundry Services

About the position

Airtable is seeking a Lifecycle Operations Manager to join their Lifecycle marketing team. This role is essential for supporting marketing initiatives through effective program management and marketing automation. The position involves architecting and operationalizing marketing programs, collaborating with cross-functional teams, and providing analytical insights to enhance campaign effectiveness.

Responsibilities

• Set up and maintain back-end operations in Marketo for webinars, events, content, and demand generation initiatives
• Maintain and optimize existing lead processing workflows, ensuring data accuracy and operational efficiency
• Develop and implement email marketing campaigns, including list segmentation, content creation, and performance tracking
• Collaborate with cross-functional teams to support lead nurturing and customer engagement strategies
• Monitor and report on key performance metrics, providing insights to improve campaign effectiveness
• Ensure data hygiene and compliance with data privacy regulations
• Troubleshoot technical issues related to marketing automation and integrations to tools
• Document processes and best practices for marketing operations
• Partner with the Analytics team to support data enrichment for enhanced audience segmentation

Requirements

• 3-5 years of experience in marketing operations or a similar role
• Deep understanding of Marketo, ability to navigate Marketo and reverse engineer workflows
• Proficiency in Salesforce, with hands-on experience in setting up and managing marketing programs
• Strong background in B2B marketing and/or Product-Led Growth (PLG) strategies
• Excellent analytical skills with the ability to derive insights from data
• Detail-oriented with a strong focus on accuracy and quality
• Experience with email marketing, lead nurturing, and customer journey mapping
• Familiarity with HTML, CSS, and JavaScript is a plus
• Bachelor's degree in Marketing, Business, or a related field

Nice-to-haves

• Certification in Marketo and/or Salesforce
• Experience with additional marketing technology tools including webinar platforms
• Knowledge of data privacy regulations (e.g., GDPR, CCPA)
• Strong project management skills
• Excellent communication and interpersonal skills

Benefits

• Comprehensive benefits package
• Restricted stock units
• Incentive compensation