LinkedIn Hiring For Sr Manager, Paid Media North America Brand at New York, NY

$121,000 - $188,000/Yr

Unclassified - New York, NY

Full-time - Manager

Remote - New York, NY

5,001-10,000 employees

About the position

The Sr. Manager, Paid Media – North America Brand at LinkedIn is responsible for leading all Paid Media efforts for brand initiatives in North America. This role involves collaborating with cross-functional teams to create integrated strategies and media plans that drive brand objectives. The ideal candidate will have extensive experience in media planning for large brands, proficiency in both offline and online channels, and a strong ability to translate data into actionable insights.

Responsibilities

• Serve as the Paid Media Subject Matter Expert for achieving brand objectives across offline and online channels.
• Collaborate cross-functionally with Brand and Consumer Marketing teams to define goals and create integrated, full funnel paid brand campaigns and strategies for North America.
• Manage the day-to-day planning and execution of brand paid media across internal teams and agency partners.
• Oversee campaign management and effectively translate data into meaningful and actionable insights.
• Utilize multiple forms of measurement such as Brand Lift Studies to increase top-of-funnel and middle-of-funnel metrics.
• Develop platform and audience-first creative insights and best practices that inform campaign and creative development.
• Act as the translator between consumer behavior across media channels, leveraging audience insights to drive work forward.
• Identify and monitor evolving trends and insights in paid media, recommending opportunities to innovate and drive impact.
• Efficiently project manage multiple work streams and regularly communicate progress to stakeholders.

Requirements

• 6+ years of experience in brand paid media, either in-house or in agency.
• 3+ years of experience working with both creative and media agencies leading large-scale brand media campaigns.
• 3+ years of experience in coordinating workstreams with multiple teams and stakeholders and cross-channel planning.

Nice-to-haves

• Direct brand marketing experience with a track record of developing, executing and scaling high impact, multi-channel go-to-market efforts.
• Ability to frame insights and communicate recommendations simply and effectively.
• Ability to drive influence in the creative development and research process through the lens of media and data.
• Ability to effectively engage with and drive cross-functional teams to align around and achieve shared objectives, particularly as it relates to paid media strategy.
• Ability to successfully balance multiple competing priorities and manage complex workstreams while consistently delivering results.
• Outstanding interpersonal, communication (oral and written), and presentation skills.
• Excellent grasp of measurement and how it ties back to Brand marketing objectives; MMM experience a plus.

Benefits

• Annual performance bonus
• Stock options
• Health insurance
• Dental insurance
• Vision insurance
• 401(k) plan with matching contributions
• Paid time off
• Flexible work hours
• Professional development opportunities