Live Events Product Marketing Manager, Prime Video

$58,500 - $125,100/Yr

Amazon - Culver City, CA

Full-time - Mid Level

Culver City, CA

10,001+ employees

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Live Events Product Marketing Manager for Prime Video is responsible for leading the strategy and execution of marketing campaigns for live events across various Amazon platforms. This role involves collaborating with cross-functional teams to enhance customer engagement and retention through innovative marketing strategies, while managing multiple projects and ensuring operational excellence.

Responsibilities

• Create, develop, and influence new live events campaign launch strategies to increase impact and operational excellence.
• Communicate and escalate launch blockers while facilitating progress and proposed solutions.
• Partner with all stakeholder teams to discuss launch goals, timelines, deliverables, obstacles, and dependencies for your portfolio.
• Own a portfolio of campaigns in the Live Events space, overseeing the quality of the plan strategies across the lifecycle.
• Manage offshore support for campaign launch tasks and identify new opportunities for use of offshore support to scale campaign launches accurately and effectively.
• Understand the competitive live events media landscape and keep abreast of industry trends to identify new opportunities to drive live events strategies and deliver results that directly contribute to our business goals.
• Collaborate with marketers in the US to drive execution of marketing experiments and campaign/channel holdouts.
• Participate in campaign readiness reviews and post-mortems to maintain a feedback loop from the Live Events team to marketing.
• Prepare walk-the-store decks to present to marketing leadership as required for the launch of new and existing live event properties.

Requirements

• 2+ years of professional non-internship marketing experience.
• Experience using data and metrics to measure impact and determine improvements.
• Experience with onsite marketing, lifecycle marketing, and digital advertising, or related non-internship experience.
• Experience effectively communicating information in spoken and written form.
• Experience building and executing on cross-functional programs or marketing campaigns from concept to completion.

Nice-to-haves

• Experience with A/B or multivariate testing.
• Strong critical and analytical thinking.
• Experience working in the streaming, tech, or entertainment industries.
• Experience planning and executing on marketing programs against a goal.

Benefits

• Medical, financial, and other benefits as part of a total compensation package.
• Equity and sign-on payments may be provided depending on the position offered.