Live Stream Operations Specialist - Digital Sales

$41,600 - $58,240/Yr

Nightsea - New York, NY

Full-time - Mid Level

New York, NY

Computer and Electronic Product Manufacturing

About the position

Sailvan Times is seeking a TikTok Live Stream Operations Specialist to manage and optimize daily live streaming activities for our U.S. audience. This role is crucial in enhancing viewer engagement, increasing sales conversion rates, and driving Gross Profit Margin (GPM). The specialist will work closely with live stream hosts to ensure they develop effective sales and product presentation skills. The ideal candidate will have a strong understanding of TikTok's platform, excellent data analysis capabilities, and exceptional communication skills. This position is based in New York City and involves a dynamic work environment where creativity and adaptability are key to success. The responsibilities of the Live Stream Operations Specialist include managing daily live streaming operations for the company's TikTok account, focusing on U.S.-based streams. The specialist will aim to increase the number of viewers and improve the conversion rate of live stream sales to enhance the Gross Profit Margin (GPM). Conducting TikTok livestreams with the host is a core part of the role, ensuring that the content is smooth and engaging. Additionally, the specialist will oversee the daily operations of live stream hosts, providing them with training and guidance to develop their sales thinking and product presentation skills. Another critical aspect of the role is conducting comprehensive analysis of assigned product categories to identify key selling points and design live stream content that enriches the live streaming formats. The specialist will also optimize and iterate live stream content from three aspects: people (hosts), goods (products), and scenes (live streaming environment). This includes assisting in planning livestream content, preparing scripts, and designing interactive elements to enhance viewer engagement. Technical setup for live streams is another responsibility, which includes handling hardware equipment, software configuration, lighting adjustments, and other foundational technical aspects. The specialist will test and prepare equipment before the livestream to ensure there are no technical issues. During the live stream, the specialist will interact with the audience in real-time, helping the host answer questions and respond to comments, creating an active and engaging atmosphere. After the livestream, the specialist will assist in organizing and collecting post-livestream data and feedback, reviewing the session with the host to help improve future content.

Responsibilities

• Manage the daily live streaming operations for the company's TikTok account, focusing on U.S.-based streams.
• Aim to increase the number of viewers and improve the conversion rate of live stream sales to enhance the Gross Profit Margin (GPM).
• Conduct TikTok livestreams with the host, ensuring smooth and engaging content.
• Oversee the daily operations of live stream hosts, providing them with training and guidance.
• Develop hosts' sales thinking, product presentation skills, and ability to drive sales.
• Conduct comprehensive analysis of assigned product categories, identify key selling points, and design live stream content to enrich live streaming formats.
• Optimize and iterate live stream content from three aspects: people (hosts), goods (products), and scenes (live streaming environment).
• Assist in planning livestream content, preparing scripts, and designing interactive elements.
• Handle technical setup for live streams, including hardware equipment, software configuration, lighting adjustments, and other foundational technical aspects.
• Test and prepare equipment before the livestream to ensure there are no technical issues.
• Interact with the audience in real-time, helping the host answer questions and respond to comments, creating an active and engaging atmosphere.
• Assist in organizing and collecting post-livestream data and feedback, and review the session with the host to help improve future content.

Requirements

• Proficiency in English and Mandarin.
• At least 1 year of experience in live stream operations, with international experience preferred.
• Experience with clothing-related projects is a plus.
• Candidates with TikTok experience are preferred.
• Familiarity with TikTok platform rules and traffic distribution logic.
• Expertise in live stream traffic dynamics to achieve rapid business growth.
• Strong data analysis capability and content sensitivity, with a proactive mindset.
• Excellent communication, coordination, interpersonal skills, and strong team spirit.
• Strong organizational and time management skills, with the ability to handle multiple tasks efficiently.
• Creativity and quick problem-solving abilities to handle unexpected situations during livestreams.

Nice-to-haves

• Experience with international markets.
• Knowledge of e-commerce trends and strategies.

Benefits

• Health insurance
• Dental insurance
• Paid time off
• Vision insurance
• Flexible schedule
• Competitive Pay
• Career Advancement