LN Concerts, Regional Marketing Director - South

Live Nation - Houston, TX

Full-time - Senior

Houston, TX

Amusement, Gambling, and Recreation Industries

About the position

Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. The Regional Marketing Director will be responsible for multiple tasks that are essential to the success of Live Nation's marketing efforts. This includes the development and presentation of marketing plans to artist representatives, direction and implementation of local marketing promotions and partnerships, and management of multiple event advertising budgets for arena, stadium, and amphitheater shows. The role requires acting as the key internal contact with various stakeholders to prepare, present, and execute marketing and promotional campaigns for multiple Live Nation events primarily at the arena and amphitheater level. The successful candidate will serve as the primary local contact for artist marketing representatives regarding venue and show marketing plans, partner with the local talent buying team to manage the success of local events across multiple venues, and create impactful promotions for Live Nation events using multiple regional media partners. Additionally, they will compile and share extensive audience and artist demographic information to shape the development of marketing plans, identify and activate new strategic marketing partners to enhance artist and venue exposure in the community, and ensure all necessary show marketing information is input into Live Nation proprietary marketing tools. The role also involves coordinating multiple teams of experts to successfully execute marketing campaigns inclusive of advertising, media events & PR, and content creation, as well as providing post-show marketing analytics recaps to artists.

Responsibilities

• Act as the key internal contact with various stakeholders to prepare, present and execute marketing and promotional campaigns for multiple Live Nation events primarily at the arena and amphitheater level.
• Serve as the primary local contact for artist marketing representatives regarding venue and show marketing plans.
• Partner with the local talent buying team to manage the success of local events across multiple venues.
• Create impactful promotions for Live Nation events using multiple regional media partners.
• Compile and share extensive audience and artist demographic information to shape development of marketing plans.
• Identify and activate new strategic marketing partners to enhance artist and venue exposure in the community.
• Partner with the Venue Marketing team to maximize show awareness on socials, in emails, on websites and in venue.
• Ensure all necessary show marketing information is input into Live Nation proprietary marketing tools.
• Coordinate multiple teams of experts to successfully execute marketing campaigns inclusive of, but not limited to, advertising, media events & PR and content creation.
• Work with internal stakeholders to provide post show marketing analytics recaps to artists.
• Coordinate street team and grassroots marketing efforts with local market contacts.
• Day of show event coverage as necessary.

Requirements

• Bachelor's degree preferred, but not required.
• Strong organizational skills and attention to detail.
• Minimum of 8+ years prior experience in event marketing within an entertainment, sports or public assembly facility setting preferred.
• Minimum of 8+ years prior experience managing local media relationships preferred.
• Minimum of 8+ years working with artist marketing representatives preferred.
• Vast knowledge of the Dallas-Fort Worth Metroplex marketing landscape.
• Ability to work day, evening and weekend hours, based on the needs of daily business operations.
• Ability to work in a very busy, high-pressure, team setting.
• Ability to troubleshoot and problem solve independently.
• Excellent communication skills, both verbal and written.

Benefits

• Health savings account
• Caregiver leave
• Loan repayment program
• Dental insurance
• Flexible spending account
• Tuition reimbursement
• Paid time off
• Vision insurance
• 401(k) matching
• Volunteer time off