Tba Agency - McLean, VA
posted 11 days ago
Full-time
Onsite - McLean, VA
Professional, Scientific, and Technical Services
About the position
The Local SEO Specialist will focus on optimizing the company's Google Business Profile and enhancing local SEO performance to attract and convert clients in the McLean area. This role is crucial for improving the company's visibility in local search results and driving data-driven marketing strategies.
Responsibilities
- Optimize and manage Google Business Profile to ensure top local search visibility.
- Monitor and improve local search rankings through best SEO practices.
- Create and update localized content to improve search relevance.
- Generate insights from analytics tools to adjust and refine strategies.
- Maintain accurate business listings across directories and platforms.
- Collaborate with our marketing team to align SEO strategies with business goals.
- Regularly report on performance metrics, including search rankings, traffic, and engagement.
Requirements
- Proven experience in Local SEO and Google Business Profile optimization.
- Solid understanding of SEO tools (e.g., Google Analytics, Google Search Console, BrightLocal, or Moz Local).
- Strong analytical and problem-solving skills.
- Familiarity with local search ranking factors and trends.
- Excellent communication and organizational abilities.
- Ability to work on-site in McLean, Virginia - no remote or freelance applicants.
- Must be eligible to work in the United States.
Benefits
- Competitive salary and growth opportunities.
- Dynamic and collaborative team environment.
- Opportunity to play a key role in expanding our local brand.
