Loyalty and Email Marketing Manager

HollyFrontier Payroll Services - Salt Lake City, UT

Full-time - Mid Level

Salt Lake City, UT

1,001-5,000 employees

Petroleum and Coal Products Manufacturing

About the position

The Loyalty and Email Marketing Manager at HF Sinclair will play a crucial role in enhancing the company's loyalty program and implementing automated email marketing strategies. This position is focused on driving user acquisition, retention, and engagement through innovative marketing initiatives, while also collaborating with various teams to ensure the program's success.

Responsibilities

• Update and enhance the Loyalty Program with new creative structures, strategies, and offers beyond fuel.
• Build a Loyalty Program roadmap to continuously enhance and add new capabilities to drive user acquisition, retention, and engagement.
• Continuously assess the competitive landscape and update discount offerings strategically.
• Create and launch automated email marketing campaigns to grow brand engagement and sales.
• Obtain and analyze loyalty insights and data to enhance the program continuously.
• Collaborate with the Brand and Strategy Manager and Advertising and Media Manager to create effective integrated marketing campaigns.
• Work with the GM of Payments and Payment Systems and third-party vendors to update the mobile app.
• Lead and manage strategic partnerships with external agency partners, including contracting.
• Partner with the Marketing Team on pricing and discounting strategy.
• Work with distributors to enhance the loyalty program.

Requirements

• 7+ years of professional marketing experience.
• 3+ years managing, growing, and marketing a consumer loyalty program.
• 3+ years creating effective and engaging email marketing campaigns.
• End-to-end experience managing creative production execution with agencies.
• Experience creating clear, effective, and detailed agency briefs for efficient execution.
• Experience with a top-tier customer loyalty and engagement platform and app (e.g., Punchh).
• Ability to deliver sophisticated projects by collaborating with others.
• Experience managing medium to large marketing agency relationships.
• Ability to create new strategies and implement them to deliver results.
• Experience engaging and collaborating with franchisees/distributors/retail site owners.

Nice-to-haves

• Experience in assigned petroleum product is preferred.