Loyalty & Email Marketing Manager

HollyFrontier - Salt Lake City, UT

Full-time - Mid Level

Remote - Salt Lake City, UT

1,001-5,000 employees

Petroleum and Coal Products Manufacturing

About the position

It's an exciting time to join the HF Sinclair Marketing Team in our Retail Fuels Division. Over the last 100+ years, we have grown to over 1,500 Sinclair sites and have an ambitious growth plan to continue growing significantly over the coming years. We are seeking a highly motivated and experienced loyalty program professional to join our Brand Marketing Team to take our loyalty program to the next level. Today we have our DINOPAY mobile app which offers mobile payments and fuel discounts to our consumers. We are looking to grow and expand our program beyond these capabilities to attract new consumers and retain existing ones, while also enhancing our value proposition for our Distributor Wholesalers to join and continue representing the Sinclair brand. We are also looking to implement an automated email marketing program to support our loyalty program.

Responsibilities

• Update and enhance our Loyalty Program with new creative structures, strategies and offers beyond fuel.
• Build a Loyalty Program roadmap to continuously enhance & add new capabilities to the program to drive user acquisition, retention, and engagement.
• Continuously assess the competitive landscape and update our discount offering in a strategic manner.
• Create and launch the introduction of automated email marketing via consumer journey email campaigns to grow engagement with our brand and sales.
• Obtain and analyze loyalty insights and data to continuously enhance our program.
• Work with and support Brand & Strategy Manager and Advertising & Media Manager to create effective integrated marketing campaigns.
• Work hand-in-hand with our GM of Payments & Payment Systems and our third-party vendors to continuously update our mobile app.
• Lead & manage strategic partnership with external agency partners, including contracting.
• Partner with the greater Marketing Team on pricing and discounting strategy.
• Work with our distributors to continuously enhance our loyalty program.
• Special assignments or tasks assigned to the employee by their supervisor, as determined from time to time in their sole and complete discretion.

Requirements

• 7+ years of professional marketing experience.
• 3+ years managing, growing and marketing a consumer loyalty program.
• 3+ years creating effective and engaging email marketing campaigns.
• End-to-end experience managing creative production execution with agencies.
• Creating clear, effective and detailed agency briefs to ensure efficient execution.
• Experience working with a top tier customer loyalty & engagement platform and app (i.e. Punchh).
• Delivering sophisticated projects by collaborating with and delivering through others.
• Managing medium to large marketing agency relationships.
• Creating new strategies and implementing them to deliver results.
• Engaging and collaborating with franchisees/distributors/retail site owners.

Nice-to-haves

• Experience in assigned petroleum product is preferred.

Benefits

• Work from home
• Fuel discount