Luxury Marketing Specialist - Remote- NJ, NY and PA

About the position

The Luxury Marketing Specialist (LMS) plays a crucial role in supporting the Coldwell Banker Luxury Marketing team and the Coldwell Banker Global Luxury® senior leadership team. This remote position focuses on project management, production of marketing assets, and promoting the growth of the luxury program. The LMS ensures that the brand image of the company and its agents is effectively represented, while also engaging with top independent sales associates and local management teams to enhance marketing efforts and support recruitment and retention activities.

Responsibilities

• Communicate the Coldwell Banker Global Luxury® program offerings and promote the luxury certification designation.
• Support top independent sales associates with their marketing needs through meetings, training, and communication.
• Track and report project activities, share marketing trends, and provide strategic support for recruiting and retention activities.
• Serve as a liaison to the Luxury Marketing Manager and local management team, providing marketing resources and support.
• Participate in VIP agent recruiting, business development, and agent retention efforts.
• Consult with the Luxury Marketing Manager and local marketing directors to support luxury marketing needs.
• Engage with national Studio and Design Concierge Teams to manage creative projects and ensure cohesion throughout the network.
• Implement and support company and agent awareness of the program, coordinating promotional assets for events.

Requirements

• Minimum of 2 years' experience in marketing, creative agency, or communications (field marketing preferred).
• Strong presentation, writing, and public-speaking skills.
• Proficiency in Microsoft Office (Word, Outlook, PowerPoint) and basic understanding of graphic design software (InDesign, Adobe Creative Cloud).
• Basic understanding of paid social media campaign development.
• Ability to work from home and effectively prioritize tasks.
• Ability to communicate effectively and professionally with employees and agents.
• Ability to travel to local branch offices, regional meetings, and other company-related events as needed.

Nice-to-haves

• Bachelor's Degree in Marketing, Communications, or a related field.
• Prior real estate industry experience.
• Strong project management skills.
• Experience working in a multi-functional and multi-location environment.

Benefits

• Wellness program
• Paid parental leave
• AD&D insurance
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Tuition reimbursement
• Paid time off
• Adoption assistance
• Work from home
• Employee assistance program
• Vision insurance
• 401(k) matching
• Employee discount
• Life insurance
• Referral program