Luxury Skincare Brand - Copywriter

$80,000 - $145,600/Yr

Powertofly - New York, NY

Full-time - Mid Level

Hybrid - New York, NY

Publishing Industries

About the position

As a Copywriter for a luxury skincare brand, you will play a pivotal role in supporting the US regions with all elements of copy required to enhance the business's visibility and engagement. This includes crafting compelling messaging for regional brand campaigns, product launches, seasonal promotions, and ongoing brand awareness initiatives. Your work will span across various consumer touchpoints, including the brand's website, email communications, paid media, in-store visual merchandising, and social media platforms. This position is hybrid, allowing for a blend of in-office and remote work, providing flexibility while ensuring collaboration with the team. In this role, you will be responsible for conceptualizing messaging tailored for local campaigns across all US channels. A deep understanding of the ELEMIS brand's tone of voice is essential, as you will need to craft effective copy that resonates with the brand's identity. Your writing will encompass a wide range of formats, including engaging and educational content for social media, website, email, paid media, product samples, QVC presentations, in-store collateral, and internal communications. Collaboration is key in this position; you will partner with cross-functional teams from Creative, Digital, Marketing, Social, and Retail to produce high-quality content that aligns with brand and business priorities. Additionally, you will conceptualize core stories for product launches and existing product lines, ensuring that all messaging is cohesive and impactful. You will also be tasked with editing and reviewing toolkits for final approval, adapting them to be US-friendly, and performing additional tasks as assigned to support the overall marketing efforts.

Responsibilities

• Conceptualize messaging for local campaigns across all US channels.
• Quickly develop a deep understanding of the ELEMIS brand's tone of voice, then develop an ability to craft effective copy in the brand voice.
• Write engaging, educational copy for a variety of channels, including social, website, email, paid media, samples, QVC, in-store collateral, and internal communications.
• Partner with cross-functional teams from Creative, Digital, Marketing, Social and Retail teams to produce high-quality content that meets brand and business priorities.
• Concept core stories for product launches and existing product lines.
• Edit and review toolkits for final approval and release to make it US friendly.
• Perform additional tasks as assigned.

Requirements

• Bachelor's degree in marketing, advertising, or communications.
• 3+ years' experience in copywriting.
• Experience in beauty, fashion, or pharmaceutical industries.
• Conceptual thinker with diverse writing capabilities.
• Detail-oriented with the ability to proofread and review copy with a high level of detail.
• Ability to quickly learn and work with little direction.
• Strong time management and prioritization skills.
• Proficient in Microsoft Office Suite.
• Strong written and verbal communication skills.
• Ability to multi-task and demonstrate great organizational skills.
• Desire and ability to work in a fast-paced, ever-changing environment.
• Willingness to accept new responsibilities and respond positively to instructions.