Powertofly - New York, NY
posted about 1 month ago
As a Copywriter for a luxury skincare brand, you will play a pivotal role in supporting the US regions with all elements of copy required to enhance the business's visibility and engagement. This includes crafting compelling messaging for regional brand campaigns, product launches, seasonal promotions, and ongoing brand awareness initiatives. Your work will span across various consumer touchpoints, including the brand's website, email communications, paid media, in-store visual merchandising, and social media platforms. This position is hybrid, allowing for a blend of in-office and remote work, providing flexibility while ensuring collaboration with the team. In this role, you will be responsible for conceptualizing messaging tailored for local campaigns across all US channels. A deep understanding of the ELEMIS brand's tone of voice is essential, as you will need to craft effective copy that resonates with the brand's identity. Your writing will encompass a wide range of formats, including engaging and educational content for social media, website, email, paid media, product samples, QVC presentations, in-store collateral, and internal communications. Collaboration is key in this position; you will partner with cross-functional teams from Creative, Digital, Marketing, Social, and Retail to produce high-quality content that aligns with brand and business priorities. Additionally, you will conceptualize core stories for product launches and existing product lines, ensuring that all messaging is cohesive and impactful. You will also be tasked with editing and reviewing toolkits for final approval, adapting them to be US-friendly, and performing additional tasks as assigned to support the overall marketing efforts.