M&S Engineering - Digital Marketing Specialist, application via RippleMatch

Unclassified - Spring Branch, TX

Full-time - Entry Level

Spring Branch, TX

About the position

This role is with M&S Engineering, a company that is actively seeking a Digital Marketing Specialist to join their team in Spring Branch, Texas. The ideal candidate will be someone who is not only creative but also passionate about storytelling through various digital platforms. The Digital Marketing Specialist will be responsible for creating and managing content across social media platforms, the company website, and newsletters. This position is integral to the marketing team and will report directly to the CFO, ensuring that marketing strategies align with the company's overall objectives. The responsibilities of the Digital Marketing Specialist include creating, designing, and publishing engaging content tailored for social media and other digital avenues. The candidate will manage the posting schedule, taking into account online traffic and customer engagement metrics to optimize reach and effectiveness. Additionally, the role involves documenting company events and projects through video and photography, assisting in the development of graphic designs for marketing materials, and maintaining the company website with regular updates and new stories. The specialist will also coordinate marketing campaigns in collaboration with ownership, business development, and human resources, while monitoring and reporting on the effectiveness of marketing communications. The role requires a constant flow of original and creative ideas to enhance the company brand and expertise. The candidate will prepare presentations and materials for client interviews and speaking opportunities, assist in event planning for conferences and company events, and represent the firm at industry and community events. Furthermore, the specialist will support human resources in developing materials and social media content for recruitment efforts, ensuring effective internal communications regarding marketing objectives.

Responsibilities

• Create, design, and publish engaging content for social media platforms, website, and other digital avenues.
• Manage posting schedule, considering online traffic and customer engagement metrics.
• Take video and pictures to document finished projects, company parties, events, and anything newsworthy.
• Assist in developing graphic designs for marketing materials (banners, brochures, clothing attire, etc.).
• Maintain company website through regular content generation, updated company information, and new stories.
• Coordinate marketing campaigns with ownership, business development, and human resources.
• Monitor and report on effectiveness of marketing communications.
• Constantly generate and provide original and creative ideas to market the company brand and expertise.
• Prepare presentations and materials for client interviews, speaking opportunities, and other engagements.
• Assist in event planning for conferences, professional association events, and company events.
• Attend and represent the firm at industry and trade conferences, as well as community events.
• Assist human resources with developing materials and social media content for career fairs and company recruiting efforts.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

Requirements

• Bachelor's degree in digital media, marketing, communications, or related field required.
• 1-3 years of related experience in digital marketing required (experience within architecture, engineering, construction (AEC) industry beneficial).
• Proficient with Microsoft Office Suite and Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premier Pro, etc.).
• Demonstrated skills for updating and maintaining website and social media platforms.
• Experience producing, generating, and editing video content, as well as photography.
• Must have an intimate understanding of storytelling and social media trends.
• Understands graphic design principles and website design principles.
• Proficient at designing and producing creative layouts of marketing materials (banners, brochures, clothing attire, etc.).
• Proficient in creating digital graphics for website and social media.
• Able to execute proposals and other assignments independently with minimal supervision.
• Must pass a background and drug screen, post offer.
• Ability to travel to various destinations.
• Valid driver's license with a clean driving record required.

Benefits

• Salary commensurate with experience
• Employer paid health/dental/vision insurance
• Employer paid STD/LTD Life Insurance
• Candidate referral bonus
• 401k retirement plan with employer match
• Paid Holidays
• Earned vacation time