Tiktok - San Jose, CA
posted 3 days ago
TikTok is the leading destination for short-form mobile video, with a mission to inspire creativity and bring joy. As a Machine Learning Engineer on the Ads Signal team, you will play a crucial role in addressing one of the most significant challenges in online advertising: measuring advertising effectiveness in a privacy-preserving world. This position involves developing innovative machine learning solutions and building scalable technology foundations to enhance the signal values for ads while ensuring user privacy. The team is focused on various products, including web/app signals modeling, identity matching, probabilistic attribution, modeled conversions, and implementing privacy-enhancing technologies (PETs). In this role, you will be responsible for creating machine learning and PET solutions tailored to various advertising use cases. This includes tasks such as ads signal extraction and understanding, identity matching, attribution, reporting, ranking, and calibration. You will collaborate closely with product and business teams to define and execute the product vision, ensuring that the solutions developed align with the overall goals of the organization. At TikTok, we value creativity, intelligence, and compassion in our team members. We encourage our employees to embrace curiosity and take calculated risks, fostering an environment where bold ideas can flourish. Join us to make a significant impact in the world of online advertising and contribute to a platform that connects over a billion users globally.