Tiktok - San Jose, CA
posted 26 days ago
TikTok is the leading destination for short-form mobile video, and our mission is to inspire creativity and bring joy. As a Machine Learning Engineer in the TikTok Ads Core team, you will be part of a platform team that develops state-of-the-art ad technologies, including ranking, retrieval, targeting, bidding, and auction systems. Our mission is to optimize both organic and paid traffic to deliver better ROI for advertisers while enhancing the user experience in the open-loop industry. You will be responsible for improving the effectiveness of spark ads delivery across all ads ranking systems, iterating on bidding strategies to meet ROI and CPA goals, and enhancing the efficiency of anchor models, including those operating in privacy-preserving environments. Your work will directly impact the optimization of ad formats and ranking strategies, ultimately contributing to a better return on investment for advertisers. At TikTok, we believe that every challenge is an opportunity to learn, innovate, and grow as a team. We are looking for innovative Machine Learning Engineers who are excited about solving technical challenges in the fast-growing field of personalized online advertising. You will collaborate with a diverse team to inspire creativity and bring joy to our users while driving impactful results for our advertisers. Join us in our mission to create a platform that helps imaginations thrive and fosters a culture of collaboration and growth.