Tiktok - Seattle, WA
posted about 2 months ago
TikTok is the leading destination for short-form mobile video, with a mission to inspire creativity and bring joy to over 1 billion users globally. The Web Ads and Open-loop E-commerce team at TikTok is dedicated to enhancing advertiser experiences and technical excellence. This team collaborates with advertisers across various sectors, including E-commerce, Retail, and Travel, to position TikTok as a vital growth channel for businesses and a preferred platform for consumers to discover and purchase products and services. The team plays a crucial role in driving TikTok's advertising revenue and is focused on developing next-generation web ad solutions. As a Machine Learning Engineer, you will be instrumental in refining our delivery system to optimize for advertisers' true business objectives, enhancing user value and ROI effectiveness. You will collaborate with a diverse, global team of talented engineers and work closely with cross-functional teams to establish meaningful connections between users, advertisers, and TikTok. This role offers the opportunity to build scalable machine learning systems and state-of-the-art models aimed at improving ad ranking quality and optimizing marketing strategies. You will engage in exploring and developing new features to enhance model accuracy and leverage modern machine learning techniques to boost ad relevance and quality. In this position, you will also collaborate with Product Managers, Designers, and other stakeholders to innovate the next generation of shopping experiences on TikTok, ensuring that our advertising solutions meet the evolving needs of our users and clients.