Tiktok - San Jose, CA
posted about 2 months ago
TikTok is the leading destination for short-form mobile video, with a mission to inspire creativity and bring joy. The company has a global presence with offices in major cities around the world. The Web Ads and Open-loop E-commerce team at TikTok is focused on enhancing advertiser experiences and technical excellence. This team collaborates with advertisers across various sectors, including E-commerce, Retail, and Travel, to establish TikTok as a vital growth channel for businesses and a preferred platform for consumers to discover and purchase products and services. The team plays a crucial role in driving TikTok's advertising revenue and is dedicated to developing next-generation web ad solutions. As a Machine Learning Engineer, you will be instrumental in refining the existing delivery system that aligns with advertisers' true business objectives, focusing on user value and ROI effectiveness. You will collaborate with a diverse, global team of talented engineers and work closely with cross-functional teams to create meaningful connections between users, advertisers, and TikTok. Your responsibilities will include building scalable machine learning systems and advanced models to enhance ad ranking quality and optimize marketing strategies. You will also explore and experiment with new features to improve model accuracy and leverage modern machine learning techniques to enhance ad relevance and quality. This position offers a unique opportunity to contribute to the evolution of shopping experiences on TikTok, working alongside Product Managers, Designers, and other professionals to innovate and improve the platform's advertising capabilities.