Manager 2, Marketing Web Operations (TurboTax)

Intuit - San Diego, CA

Full-time - Mid Level

San Diego, CA

10,001+ employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Marketing Manager 2, Web Operations role at Intuit focuses on leading a team responsible for executing go-to-market strategies and managing web-based experiments for TurboTax. This position requires a blend of managerial skills and subject matter expertise in web operations, content management, and user experience, aimed at enhancing the online presence and effectiveness of TurboTax's offerings.

Responsibilities

• Manage team responsible for executing go-to-market setup and maintenance of TurboTax experimentation across the TurboTax.com domain.
• Partner and work cross-functionally with product, XD, engineering, analytics, and web operations teams to align on priorities and activities.
• Troubleshoot and resolve issues, support web operations peers in problem solving, validation of A/B test setup and execution of quality control activities.
• Identify and problem-solve roadblocks and functional requirements to successful task completion, including liaising with the technical product development team and quality assurance completion.
• Collaborate with XD resources to ensure designs fit within existing templates and components in addition to QA of pages using current web standards and best practices.
• Provide and execute on SEO best practices, site mapping, user pathways, and information architecture.
• Develop and execute processes to improve content quality, maintainability, and usability making sure both template driven pages and associated test experiences are compliant and accessible.
• Vet requirements from marketing strategy, product managers, and other key stakeholders to accurately size project requests.
• Manage multiple competing priorities in a deadline-sensitive environment to ensure that all work is completed according to department standards.

Requirements

• 5+ years experience in marketing experimentation software, content personalization methodologies, and customer data platforms.
• 5+ years of experience using Content Management Systems, with direct hands-on experience with platforms such as Adobe Target, VWO, Optimizely, Salesforce, Twilio, etc.
• Deep expertise in Agile software development methodology and Project Management processes, leveraging tools such as Jira, Smartsheet, and Google Sheets.
• Excellent communication skills, confident with management and able to clearly articulate thoughts and recommendations with attention to detail.
• Hands-on knowledge of UX, SEO, and other factors that impact web conversions.
• Skilled in CSS, HTML, and JavaScript, with experience creating UI experiences from Figma.
• Effective cross-team collaborator with the ability to work across multiple creatives and stakeholders.

Nice-to-haves

• Bachelor's degree in marketing, engineering, business, or relevant field of study.