Manager 2, Marketing Web Operations (TurboTax)

Intuit - San Diego, CA

Full-time - Mid Level

San Diego, CA

1,001-5,000 employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Marketing Manager 2, Web Operations role at Intuit's TurboTax division is a key position within the Consumer Group business unit. This role involves managing a team responsible for executing go-to-market strategies and maintaining web-based experiments and personalized user experiences. The ideal candidate will be a subject matter expert in marketing experimentation and content management systems, with a strong focus on collaboration across various teams to enhance web operations and user engagement.

Responsibilities

• Manage a team responsible for executing go-to-market setup and maintenance of TurboTax experimentation across the TurboTax.com domain.
• Partner and work cross-functionally with product, XD, engineering, analytics, and web operations teams to align on priorities and activities.
• Troubleshoot and resolve issues, supporting web operations peers in problem-solving and validation of A/B test setup.
• Identify and problem-solve roadblocks and functional requirements for successful task completion, liaising with technical product development and quality assurance teams.
• Collaborate with XD resources to ensure designs fit within existing templates and components, and perform QA of pages using current web standards.
• Provide and execute on SEO best practices, site mapping, user pathways, and information architecture.
• Develop and execute processes to improve content quality, maintainability, and usability for template-driven pages and associated test experiences.
• Vet requirements from marketing strategy, product managers, and other key stakeholders to accurately size project requests.
• Manage multiple competing priorities in a deadline-sensitive environment to ensure all work is completed according to department standards.

Requirements

• 5+ years experience in marketing experimentation software, content personalization methodologies, and customer data platforms.
• Direct hands-on experience with platforms such as Adobe Target, VWO, Optimizely, Salesforce, Twilio, etc.
• 5+ years of experience using Content Management Systems, with the ability to run browser-based application testing and debugging.
• Experience with WordPress, Stackbit, or Adobe Experience Manager preferred.
• Deep expertise in Agile software development methodology and Project Management processes, leveraging tools such as Jira, Smartsheet, and Google Sheets.
• Excellent communication skills, with the ability to articulate thoughts and recommendations clearly and with attention to detail.
• Hands-on knowledge of UX, SEO, and other factors impacting web conversions.
• Skilled in CSS, HTML, and JavaScript, with experience creating UI experiences from Figma.
• Effective cross-team collaborator with the ability to work across multiple creatives and stakeholders.

Nice-to-haves

• Experience in a high-pace environment with established quality and governance.
• Familiarity with analytics tools and methodologies.

Benefits

• Health insurance coverage
• 401k retirement savings plan
• Paid holidays
• Flexible scheduling
• Professional development opportunities