Medical Mutual of Ohio - Brooklyn, OH
posted about 2 months ago
The Manager of Acquisition Marketing for Group and Specialty at Medical Mutual of Ohio is a pivotal role that requires a strategic thinker with a strong background in marketing and leadership. This position is responsible for developing and executing marketing strategies that align with corporate objectives, focusing on lead generation and conversion strategies. The role involves collaborating with senior management and key business unit staff to establish marketing and communications goals, ensuring that all initiatives are evaluated and measured for maximum return on investment. In this role, the manager will oversee the creation of regional marketing plans that support the company's objectives, while also maintaining a deep understanding of the brand and product strengths in various regions. The manager will analyze the customer journey and provide strategic recommendations to enhance marketing influence at every touchpoint. This includes developing targeted marketing programs designed to generate qualified leads and support sales initiatives, with a particular emphasis on lower funnel tactics. The position also requires collaboration with the sales enablement team to refine marketing assets for internal sales teams and external broker partners. The manager will be responsible for writing, editing, and designing marketing materials, ensuring consistency in messaging and corporate branding. Additionally, the role involves managing vendor relationships and exploring innovative digital marketing approaches in partnership with agency media partners. The manager will lead assigned staff and project teams, fostering a positive and inclusive work culture while providing guidance and support to team members. This position requires a commitment to excellence and creativity, as well as the ability to adapt to the evolving needs of the market and the organization. The successful candidate will play a key role in driving the success of Medical Mutual's marketing efforts in the competitive healthcare landscape.