Manager, Acquisition Marketing - Group and Specialty

Medical Mutual - Brooklyn, OH

Full-time - Manager

Brooklyn, OH

Insurance Carriers and Related Activities

About the position

The Manager of Acquisition Marketing at Medical Mutual is responsible for developing and executing strategic marketing plans that align with corporate objectives. This role involves collaboration with various teams to enhance lead generation and conversion strategies, manage marketing projects, and ensure effective communication across channels. The position requires a strong understanding of marketing principles, leadership experience, and the ability to analyze customer journeys to optimize marketing efforts.

Responsibilities

• Partner with Marketing team and senior management to develop strategic marketing and communications goals.
• Oversee evaluation, measurement, and analysis of marketing plans for maximum return.
• Develop and execute regional marketing plans focusing on lead generation and conversion strategies.
• Collaborate with sales management to build new programs for groups and brokers.
• Maintain understanding of brand and product strength in each region.
• Analyze customer journey and provide strategic recommendations to enhance marketing influence.
• Develop targeted marketing programs to generate qualified leads and support sales initiatives.
• Partner with sales enablement team to develop tailored assets for internal and external partners.
• Manage writing, editing, and design efforts of marketing materials to maintain consistency in messaging.
• Recommend enhancements to sales collateral and campaign assets for improved engagement and conversion effectiveness.
• Manage vendor relationships for research, production, and other services.
• Collaborate with agency media partners to implement innovative digital marketing approaches.
• Manage assigned staff and project teams to ensure effective task definition and deadline adherence.
• Encourage creativity and collaboration within the team, promoting a positive work culture.

Requirements

• Bachelor's Degree in Business Administration, Marketing or related field.
• 8 years of marketing and/or business strategy experience, with 3 years in a leadership capacity.
• Experience in financial services or healthcare industry is a plus.
• Experience in government programs preferred.
• Comprehensive marketing knowledge and ability to apply advanced marketing concepts.
• Knowledge of customer relationship management strategies.
• Knowledge of health insurance products and services.
• Excellent writing skills with a strong command of grammar and structure.
• Strong Microsoft Office skills.

Nice-to-haves

• Experience in digital marketing strategies.
• Familiarity with data analytics tools for marketing performance measurement.

Benefits

• Employee bonus program.
• 401(k) with company match up to 4% and additional contributions.
• Health Savings Account with company matching contribution.
• Excellent medical, dental, vision, life and disability insurance.
• Access to an Employee Assistance Program.
• Company holidays and up to 16 PTO days in the first year.
• Parental leave for eligible employees after 120 days of service.
• Career development programs and classes.
• Mentoring and coaching for career advancement.
• Tuition reimbursement up to $5,250 per year.