Manager, Analytics (Paid Media)

$85,000 - $105,000/Yr

Vaynermedia - New York, NY

Full-time - Mid Level

New York, NY

Professional, Scientific, and Technical Services

About the position

The Manager at VaynerMedia is responsible for developing high-quality data analysis, insights, and recommendations to drive business outcomes. This role involves interfacing with clients to support their implementation and reporting needs, acting as a thought leader and providing necessary training. The position requires strong technical skills in SQL, Tableau, Python/R, and Business Intelligence best practices, and involves leading analytics on client accounts to inform campaign strategies and measure success.

Responsibilities

• Lead the day-to-day analytics on an account, partnering with internal VaynerMedia and client teams.
• Establish hypotheses to test tied key metrics to inform decisions, measure media success, and audience performance.
• Scope, prioritize, execute tests, and interpret test results.
• Aggregate learnings for share-out to key client stakeholders.
• Build and maintain dashboards to visualize data based on client specifications, business goals, and KPIs.
• Lead and teach analysts and senior analysts on best practices of marketing analytics.
• Provide oversight for 1-2 analysts/senior analysts on an account.

Requirements

• 5+ years experience in digital marketing analytics with a media focus.
• In-depth understanding of social platforms and campaign analyses within digital platforms such as Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, and SnapChat.
• Experience with analytics, attribution, and measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, Oracle.
• Strong storytelling capabilities and experience with data visualization tools such as Tableau or equivalent.
• Experience with Retail Media, omnichannel attribution, Performance Marketing, and/or closed-loop attribution.
• Proficiency with Python and SQL.
• Advanced skills in Excel including pivot tables, V-Look Ups, and macros.

Nice-to-haves

• Experience working in a consulting capacity with clients.
• Familiarity with health and wellness benefits in a corporate setting.

Benefits

• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits