Publicis Groupe - Chicago, IL
posted about 2 months ago
Full-time - Mid Level
Hybrid - Chicago, IL
Professional, Scientific, and Technical Services
About the position
The Manager, Analytics & Insights at Spark Foundry plays a crucial role in driving insights and strategic thinking to enhance media and communications initiatives. This position combines strategic and tactical skills, requiring a strong analytical mindset and problem-solving abilities. The Manager will coordinate between research, analytics, and media teams to deliver high-quality analytical projects, ensuring effective communication of complex data insights to clients and stakeholders.
Responsibilities
- Work with Associate Director to design and execute analytical plans to improve the effectiveness of communications programs
- Perform hands-on analysis in support of results, including development of conclusions and implications
- Supervise and mentor Analysts
- Teach Analysts to perform ongoing analysis to ensure the timely adjustment/optimization of campaigns
- Develop and maintain SQL-based or other structured reporting system
- Understand dashboards and provide recommendations based on MMM findings or other statistical testing to media planning/buying decisioning
- Partner with cross-functional stakeholders on a daily basis to plan, execute, and analyze projects
- Support agency new-business process as required
Requirements
- 3-5 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand
- Working knowledge of databases and SQL preferred
- Knowledge of media and website measurement technologies
- Strong analytical skills - able to analyze raw data, draw conclusions, and develop actionable recommendations
- Experience analyzing large data sets
- Strong presentation skills
- Proven ability to communicate complex, technical concepts to broad based stakeholder audience
Nice-to-haves
- Data visualization skills desirable (e.g. Tableau, Datorama, PowerBI, etc.)
- Quantitative education or experience preferred (Statistics, Social Sciences, Economics, Quantitative Marketing)
Benefits
- Medical coverage
- Dental insurance
- Vision insurance
- Disability insurance
- 401K
- Parental leave
- Family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
