Manager, Analytics

Sun Pharmaceuticals - Princeton, NJ

Full-time - Mid Level

Princeton, NJ

About the position

The Manager, Analytics at Sun Pharmaceuticals, Inc. will be responsible for analyzing and optimizing media spend across various channels, including traditional, digital, and retail media. This role is crucial for maximizing return on investment (ROI) and driving sales outcomes, supporting cross-functional teams such as media, CRM, and marketing. The ideal candidate will leverage analytics tools to provide insights and recommendations for media spend allocation and performance optimization.

Responsibilities

• Analyze and optimize media spend across traditional, digital, and retail media channels.
• Support media, CRM, and marketing teams with actionable insights to drive sales growth and maximize ROI.
• Utilize Adobe Analytics as the primary tool for web performance and sales analysis.
• Integrate third-party tools such as Google Analytics, Looker, and Data Studio for a holistic view of customer journeys.
• Advise on channel investments to achieve maximum return and meet sales targets by channel.
• Query data using SQL and work with databases for data transformation.
• Analyze media performance of retail media networks like Walmart Connect, Amazon, and Target/Roundel.
• Create dashboards and visual reports using Excel and data visualization tools like Tableau or Power BI.
• Collaborate with marketing teams to track campaign performance and provide insights.
• Develop and maintain automated reports and dashboards for key performance indicators (KPIs).
• Provide thought leadership on data usage to influence marketing strategies.
• Identify key drivers of sales outcomes and website behavior for optimization recommendations.
• Use JavaScript and HTML/CSS for web performance metrics analysis and tracking improvements.
• Translate complex data into actionable strategies for cross-functional teams.

Requirements

• Bachelor's degree in Marketing, Business, Data Science, or a related field.
• 6-8 years of professional experience in digital marketing analytics or a similar field.
• 5+ years of experience with SQL and 3+ years with data transformation.
• Proven experience with Adobe Analytics and Google Analytics.
• Familiarity with third-party tools such as Looker, Google Data Studio, Criteo, Walmart Connect, Amazon, and Target/Roundel.
• Experience working with DTC, eCommerce, or subscription-based brands in consumer health or beauty industries.
• Strong analytical skills with proficiency in Excel, Tableau, or Power BI for data visualization.
• Familiarity with JavaScript, HTML/CSS.

Nice-to-haves

• Experience in a consumer health, beauty, or related industry.
• Knowledge of emerging analytics tools and industry trends.

Benefits

• Health insurance
• 401k
• Paid holidays
• Professional development opportunities