Manager, Artist Brand Marketing, (Bilingual, English/Spanish)

Universal Music Group - Miami Beach, FL

Full-time - Mid Level

Miami Beach, FL

Computer and Electronic Product Manufacturing

About the position

The Artist Brand Marketing Manager at Universal Music Group is responsible for creating and implementing brand strategies that enhance artist narratives and foster fan engagement. This role involves developing direct-to-consumer tactics, producing engaging content across various advertising channels, and ensuring a consistent fan-facing strategy. The position requires a strong understanding of music culture and digital platforms, as well as proficiency in creative tools for effective presentation and design.

Responsibilities

• Create artist brand strategies focused on building narrative and super fandoms.
• Plan direct-to-consumer tactics aimed at developing artists.
• Ensure an always-on fan-facing strategy with the artist.
• Produce engaging and clear text for various advertising channels such as websites, social media, and print ads.
• Maintain awareness of music culture and how the artist can fit into and drive the narrative.
• Create and implement artist brand and narrative guidelines.

Requirements

• Bachelor's degree in marketing, communications, design, or a related field.
• 3+ years of experience in brand strategy, copywriting, and creative design.
• Minimum of 4 years of experience in marketing, ideally for an ad agency.
• Bilingual in English/Spanish (both written and spoken) required.
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
• Exceptional creative and design skills with a portfolio showcasing work.
• Excellent communication skills with the ability to collaborate across teams and present ideas effectively.
• Proven experience in developing and implementing successful brand strategies and marketing campaigns.
• Ability to think strategically while also paying attention to detail.

Benefits

• Comprehensive medical, dental, vision, and FSA options.
• 100% coverage for out-patient mental health services.
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and more (up to $720/year).
• A lifetime fertility support allowance of $30,000 to plan participants.
• Student Loan Repayment Assistance and Tuition Reimbursement.
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation.
• Flexible Paid Time Off (PTO) for exempt employees.
• 3-weeks PTO for non-exempt employees.
• 2-weeks paid Winter Break.
• 10 Company Holidays (including Juneteenth and Wellbeing Day).
• Summer Fridays (between Memorial Day and Labor Day).
• Generous paid parental leave for every type of parent.