MANAGER - ASSET & DAM LIBRARIAN

Seminole Hard Rock Support Services - Fort Lauderdale, FL

Full-time - Mid Level

Fort Lauderdale, FL

About the position

The Digital DAM Librarian & Asset Manager at Seminole Hard Rock Support Services is a pivotal role responsible for managing the digital asset library, ensuring effective organization, accessibility, and governance of digital assets across various platforms. This position supports multiple lines of business, including Hard Rock Cafes, Hotels, and Casinos, and plays a crucial role in enhancing user experiences and maintaining brand consistency during the organization's digital transformation journey.

Responsibilities

• Develop and execute strategies for organizing, storing, and retrieving digital assets using Adobe Experience Manager Assets (DAM).
• Create and maintain a well-structured digital repository, ensuring assets are properly categorized, tagged, and easily searchable.
• Manage the lifecycle of digital assets, including acquisition, metadata management, and archiving or deletion.
• Establish and enforce metadata standards and guidelines to ensure consistency and accuracy across the asset library.
• Ensure effective integration and utilization of digital assets across multiple platforms, including websites, mobile apps, and social media.
• Train and support staff on digital asset management systems and best practices for asset usage and organization.
• Oversee the operation and maintenance of Adobe Experience Manager Assets, including system upgrades and integration with other tools and platforms.
• Ensure compliance with copyright laws, licensing agreements, and other legal requirements related to digital assets.
• Ensure all digital assets align with brand guidelines and maintain consistency in style, tone, and visual identity across all platforms.

Requirements

• Bachelor's degree in Information Management, Digital Media, Library Science, Marketing, or a related field.
• Proven high success level experience (5+ years) in digital asset management, media management, or a related role administering and owning enterprise scale Adobe DAM.
• Proficiency with digital asset management software, including Adobe Experience Manager Assets, and related tools.
• Extensive experience with Adobe Experience Manager Assets for managing and organizing digital content, and the related Adobe DAM librarian strategies and tasks (full ownership of DAM).
• Deep understanding of asset organization and metadata, usage rights and governance, brand guidelines and the ability to ensure adherence across all digital assets and evolve into central hub for the org beyond Digital (i.e. brand and partner share).
• Strong focus on accuracy and consistency in asset management and brand compliance.
• Strong organizational skills with the ability to manage multiple projects and priorities simultaneously.
• Excellent communication and interpersonal skills, with the ability to train and support users effectively.
• Knowledge of copyright laws and intellectual property rights related to digital content.
• Ability to work effectively with cross-functional teams to achieve brand and asset management goals.
• Ability to audit digital assets and make data-driven decisions to maintain brand consistency.
• Ability to stay current with industry trends and adapt strategies for continuous improvement.

Nice-to-haves

• Experience with content management systems and design software (e.g., Adobe Creative Suite, Figma) is a plus.