Manager, Audience Development (Distribution)

$64,000 - $80,000/Yr

ROC Nation - New York, NY

Full-time - Manager

New York, NY

Performing Arts, Spectator Sports, and Related Industries

About the position

Roc Nation is seeking an Audience Development Manager to grow and retain fan bases for our diverse roster of artists and owned and operated properties. In this role, you will create and execute data-driven campaigns that expand audience reach, drive engagement, and build fan loyalty. Collaborating closely with marketing and creative teams, you'll craft strategies that enhance artists' digital presence and maximize impact across streaming and social platforms. The ideal candidate has a passion for music, digital media and a strong grasp of audience insights and growth strategies.

Responsibilities

• Develop and execute high-impact digital marketing campaigns that focus on growing and engaging fan bases, targeting key metrics like monthly listeners, subscribers, and international reach
• Leverage data insights to create personalized experiences and retention-focused initiatives, targeting key metrics such as repeat listeners, audience interactions, and subscriber growth
• Partner closely with teams across creative, marketing and digital to align on campaign strategies, messaging, and promotional assets
• Implement strategies for loyalty programs, exclusive content, and direct-to-fan experiences that deepen fan relationships and encourage long-term engagement
• Use social media, email/sms marketing, and influencer partnerships to nurture fan communities, fostering a sense of exclusivity and connection with artists
• Collaborate with influencers and content creators, leveraging their platforms to expand reach, connect with micro-communities, and enhance streaming performance
• Develop post-launch campaigns and follow-ups that continue to drive engagement after an initial release, keeping fans invested in the artist's journey
• Work with the artist teams to develop newsletter & CRM strategies
• Build and maintain relationships with audiences through community management, direct interaction, and personalized outreach that fosters a sense of connection and community
• Report on retention-focused campaign results, sharing insights with stakeholders and proposing improvements to continuously enhance audience loyalty programs

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field
• 4+ years of experience in audience development, digital marketing, or social media strategy, ideally within the music or entertainment industries
• Proven success in growing and retaining digital audiences, with a strong understanding of social media, content marketing, and email engagement strategies
• Proficiency in digital marketing tools and analytics platforms
• Strong analytical skills, with the ability to interpret data and adjust strategies based on performance insights
• Passion for music and a strong understanding of fan communities and digital trends in the music industry
• Experience with CRM platforms, fan segmentation, and loyalty programs is a plus
• Strong attention to detail, excellent organizational skills, and the ability to handle multiple projects in a fast-paced environment
• Excellent communication and project management skills; ability to execute under pressure, highly organized, and proactive
• A team player with a proactive attitude and a willingness to learn

Nice-to-haves

• Experience with CRM platforms, fan segmentation, and loyalty programs is a plus

Benefits

• COVID-19 vaccination series and booster shot are a mandatory requirement for this position.
• Equal Employment Opportunity policies
• Recruitment policies designed to place the most highly qualified persons available