Manager, B2B Digital Marketing

About the position

Roku is changing how the world watches TV. Roku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

Responsibilities

• Develop and execute comprehensive digital marketing strategies to bring our campaign goals to life across web, email, paid media, CRM, and more.
• Oversee digital marketing campaigns inclusive of ABM, direct marketing, sponsorships, partner marketing, etc. to achieve campaigns goals (e.g. awareness, lead generation, brand growth).
• Collaborate with marketing leadership to align marketing initiatives and bring to life what's possible throughout the digital customer journey, from awareness through to retention.
• Manage budget and allocation across paid media channels, ensuring campaign goals are met.
• Lead a team of full-time employees and agency support to ensure on-time delivery and constant improvement.
• Be or become an expert in our tools and tech stack - including GA4, Pardot/Salesforce, web CMS, and major ad platforms - and how they are best utilized.
• Manage and develop a roadmap for the growth and development of our digital channels, particularly for the website and CRM/Email.
• Partner with the Campaigns & Content team to ensure campaigns have appropriate objectives, media mix, timelines, and KPIs. Partner to ensure content is aligned to social, keyword, and SEO strategies.
• Lead on key digital investment areas, such as integrating new tools and spearheading measurement integration paths like pixels and conversion APIs.

Requirements

• 10+ years of relevant digital marketing experience.
• Prior experience owning in-house marketing and digital channels.
• Strong communication (written and verbal) skills, who is capable of distilling complex ideas into clear, compelling strategy.
• Deep analytics experience across digital channels and history of optimizing campaigns for business growth. Proven experience on campaigns that have met or exceeded goals.
• Fluency in key digital marketing trends, like website management, SEO optimization, marketing analytics, and CRM tools.
• Ability to work under tight deadlines, navigate competing priorities, and effectively adjust work plans to respond to emerging challenges or opportunities.
• Obsessive about deadlines who won't hesitate to remind collaborators about every program milestone.
• Familiarity with TV streaming (sometimes referred to as CTV or OTT) a plus but not required.
• B2B marketing experience a plus but not required.
• Comfortable with ambiguity.
• Biased toward action.
• Self-motivated and detail oriented.

Nice-to-haves

• Familiarity with TV streaming (sometimes referred to as CTV or OTT).
• B2B marketing experience.

Benefits

• Health insurance
• Equity awards
• Life insurance
• Disability benefits
• Parental leave
• Wellness benefits
• Paid time off
• Global access to mental health and financial wellness support and resources
• Statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension).