Manager, B2B Field and Events Marketing

$124,800 - $145,600/Yr

The Sage Group - San Francisco, CA

Part-time - Mid Level

Remote - San Francisco, CA

Real Estate

About the position

The B2B Event Marketing Manager will lead the planning and execution of events and field marketing initiatives for a company focused on energy solutions. This role is crucial in aligning marketing strategies with sales objectives and enhancing brand visibility through various industry events. The position requires strong project management skills and the ability to foster relationships with stakeholders to ensure successful event execution.

Responsibilities

• Develop and oversee the company's events marketing strategy, ensuring alignment with overall brand messaging and sales objectives.
• Identify and manage participation in relevant conferences, trade shows, and industry events.
• Build and execute a strategy for hosted industry events in partnership with Sales, External Communications, and Product Marketing.
• Oversee all aspects of event planning and logistics, including booth design, sponsorship procurement, event staffing, pre-show promotion, and on-site execution.
• Provide internal teams with planning and execution support for semi-annual company meetings.
• Collaborate with Sales and Communications teams to identify specific industry and regional engagement opportunities.
• Work with Product Marketing and the Content and Creative teams to build compelling marketing materials for field marketing outreach.
• Build and maintain strong relationships with vendors, venue partners, and other stakeholders for seamless event execution.
• Engage with customers and prospects at events and field marketing engagements to foster brand loyalty.
• Create, manage, and adhere to event and field marketing budgets.
• Develop and track metrics to measure the success of events and field marketing efforts.
• Use post-event analysis to glean insights to optimize future efforts.
• Prepare reports for senior management, showcasing the impact of field and events marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5+ years of proven experience in B2B Tech field and events marketing.
• Demonstrated success in developing and executing event marketing strategies.
• Strong project management skills with the ability to handle multiple initiatives simultaneously.
• Experience in Energy or Energy Technology companies is a plus.
• Excellent relationship-building and communication abilities.
• Proficient in budgeting and project management.
• Self-motivated, adaptable, and comfortable with regular travel (up to 1-2 times per month).

Nice-to-haves

• Experience in Energy or Energy Technology companies.

Benefits

• Remote work flexibility
• Competitive hourly compensation of $60-70/hr.
• Opportunity for contract to hire after 12+ months
• Flexible working hours (30-40 hours/week)