Cars.Com - Chicago, IL
posted about 2 months ago
At Cars Commerce, we are dedicated to simplifying the car buying and selling process through innovative technology and a customer-centric approach. As the Manager of B2B Marketing for Websites & Digital Retailing, you will play a pivotal role in shaping the experience of our Dealer and OEM customers. Your primary responsibility will be to lead the introduction of cutting-edge website and digital retailing solutions to the automotive industry, ensuring that our products meet the needs of our clients and drive their success. You will work closely with a Strategist to provide comprehensive marketing support, championing the growth of our websites business and digital retailing solutions. In this role, you will actively monitor key performance indicators such as customer count, revenue growth, and sales satisfaction. By leveraging these insights, you will determine the necessary resources, tools, and communication strategies to support our Sales teams effectively. Your proactive and insightful approach will be essential in executing the Dealer Inspire B2B marketing strategy, aligning with our company’s Growth Drivers. You will embody our core values of collaboration, integrity, and ownership, ensuring that we rise together as a team to achieve our goals. As a strategic leader, you will oversee the lifecycle of Dealer Inspire commercialized products, advocating for the end product user and ensuring a simplified experience. You will articulate clear product value propositions and guide the development of essential sales tools such as case studies and playbooks. Building strong relationships across various departments will be crucial as you collaborate to drive go-to-market efforts and address complex issues related to the product lifecycle. Your expertise will also be vital in monitoring sales performance and identifying roadblocks, allowing you to make data-driven recommendations for continuous improvement.