Manager, B2B Marketing, Websites & Digital Retailing

$101,100 - $126,400/Yr

Cars.Com - Chicago, IL

Full-time - Manager

Chicago, IL

Motor Vehicle and Parts Dealers

About the position

At Cars Commerce, we are dedicated to simplifying the car buying and selling process through innovative technology and a customer-centric approach. As the Manager of B2B Marketing for Websites & Digital Retailing, you will play a pivotal role in shaping the experience of our Dealer and OEM customers. Your primary responsibility will be to lead the introduction of cutting-edge website and digital retailing solutions to the automotive industry, ensuring that our products meet the needs of our clients and drive their success. You will work closely with a Strategist to provide comprehensive marketing support, championing the growth of our websites business and digital retailing solutions. In this role, you will actively monitor key performance indicators such as customer count, revenue growth, and sales satisfaction. By leveraging these insights, you will determine the necessary resources, tools, and communication strategies to support our Sales teams effectively. Your proactive and insightful approach will be essential in executing the Dealer Inspire B2B marketing strategy, aligning with our company’s Growth Drivers. You will embody our core values of collaboration, integrity, and ownership, ensuring that we rise together as a team to achieve our goals. As a strategic leader, you will oversee the lifecycle of Dealer Inspire commercialized products, advocating for the end product user and ensuring a simplified experience. You will articulate clear product value propositions and guide the development of essential sales tools such as case studies and playbooks. Building strong relationships across various departments will be crucial as you collaborate to drive go-to-market efforts and address complex issues related to the product lifecycle. Your expertise will also be vital in monitoring sales performance and identifying roadblocks, allowing you to make data-driven recommendations for continuous improvement.

Responsibilities

• Oversee the lifecycle of Dealer Inspire commercialized products for a customer base of 19k+ local retailers, major accounts and OEM programs.
• Understand the end product user and advocate for their needs and a simplified experience through every product we bring to market.
• Articulate product value propositions clearly, including metrics that demonstrate customers' desired business outcomes.
• Guide development and distribution of case studies, sales playbooks, testimonials, and other seller tools to best enable our teams.
• Advocate internal and external customer needs within Cars Commerce internal cross-functional teams.
• Build strong relationships with partners across Product, Sales, Production, Comms and more to collaborate cross-functionally to drive the go-to-market efforts and feedback loops.
• Proactively identify and address complex issues related to the product lifecycle including feature parity, training gaps, communication breakdowns, and process inefficiencies.
• Coordinate with the Marketing Operations and Creative & Production teams to develop campaigns and collateral that will truly resonate with our Sales, dealer and OEM audiences.
• Design feedback loops for continuous improvement.
• Monitor unit sales and revenue by product, identify roadblocks to success and work cross-functionally to eliminate them.
• Act as subject matter expert on our solutions for both sales audiences and key clients.
• Utilize data and feedback to assess sales confidence, the effectiveness of both enablement programs and key sales tools, and then prioritize the ongoing adjustments needed for our strategy.

Requirements

• Bachelor's degree or equivalent work experience.
• 7+ years of product marketing and sales enablement experience; people management experience preferred.
• SaaS, websites and/or digital retailing experience with demonstrated ability to distill complex product and feature sets to simple concepts and messaging.
• Problem solving skills to identify the connective tissue between customers' business challenges, our products and solutions, and our business goals.
• A collaborative mindset with the ability to sit at the intersection of many departments in our business and leverage that position to mobilize cross-functional teams to take on transformative challenges.
• Analytical thinker, able to create a vision for demonstrating value propositions through a variety of marketing performance and user data, generating a wealth of Sales and Client data through team actions, and then leveraging that data to drive powerful recommendations for the business.
• Excellent communication skills, with the ability to manage up, down and across.
• Strong written and verbal presentation skills with a confidence in speaking to large sales teams, external clients and mid-exec level.
• A balance of organization and consistency with a creative flair for creating internal and external communications campaigns that drive results.

Benefits

• 401(k) matching
• Dental insurance
• Employee stock purchase plan
• Health insurance
• Paid holidays
• Paid time off
• Vision insurance