Manager, Brand Marketing - Fandango

About the position

The Brand Marketing Manager is responsible for executing cross-channel marketing campaigns and programs. Core responsibilities will include creative asset management and delivery, trafficking approvals from studios, exhibitors and brands as well as aggregating and presenting performance details of promotions, activities and marketing efforts. This role will touch a variety of channels, including integrated marketing, partner marketing, social media and content strategy, performance marketing and CRM. The Brand Marketing Manager will have exposure to film and content marketing throughout the entire lifecycle and include marketing strategy, media planning, branding, growth marketing, execution, reporting, insight generation and optimization both within and across various channels.

Responsibilities

• Maintain tracking documents and content calendars across marketing teams
• Request and support approval process of creative assets internally or with third-party partners
• Manage evergreen campaigns for the brand that focus on internal goals and growth of the brand and products
• Ideate and define opportunities for brand campaigns and promotions across the three brands
• Draft pitch and wrap materials, aggregate reporting on campaigns and promotions and work to build recommendations for marketing plans
• Collaborate within marketing, creative, merchandising and ad agency/ad platform partners to execute campaigns around various film releases, sales or high-profile initiatives
• Communicate effectively and efficiently with external stakeholders, including our media agency, ad platform and other stakeholders
• Collect & share competitive & industry trends, new technologies within the film/TV business and performance marketing arenas
• Control brand approvals and the trophy program for Rotten Tomatoes and Fandango brands
• All other duties as defined by Marketing leads.

Requirements

• 3+ years of marketing experience required
• Bachelor's degree in marketing, advertising or another related discipline
• Familiarity with entertainment industry and/or consumer facing brands
• Exceptional organizational and time management skills plus solid attention to detail
• Ability to execute against multiple, high-priority projects
• Proficient in Microsoft Office – Excel and PowerPoint specifically
• Team player with a positive attitude who thrives in a collaborative work environment
• Able to exercise discretion and keep strictest levels of confidentiality
• Able to write copy and delivery marketing value props and taglines for campaigns
• Able to execute campaigns from start to finish, coordinate deadlines, and deliver assets to appropriate teams on a timely and organized basis.

Nice-to-haves

• Effective presentation building skills
• A proactive, self-motivator who can take limited direction and produce tangible results
• Ability to anticipate and accommodate needs, requests, and issues
• Creative confidence and an ability to contribute ideas in a creative group atmosphere

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid leave
• Tuition reimbursement
• Variety of other discounts and perks