Manager, Brand Marketing
Cresco Labs - Chicago, IL
posted 4 days ago
About the position
As Cresco Labs accelerates the development of its brand portfolio, the company is seeking a Brand Manager to join our corporate Marketing team in Chicago, IL. In this role, you will be responsible for the day-to-day leadership to bring a collection of the top national cannabis brands to the next level. You will lead the national strategy of brand positioning, brand strategy, near-in packaging and product development, communications, and work closely with the retail and regional wholesale marketing teams to define consumer promotions and in-store support. To do so, you will work closely with cross-functional partners across sales, supply chain, compliance, operations, finance, and many others to drive key initiatives and deliver results.
Responsibilities
- Develop, implement, and manage a clear brand marketing strategy for key Cresco Labs brands to set business up for both short-term and long-term success.
- Lead the development of annual marketing plans distilling an insights-based situational assessment, identifying key strategic imperatives, and cascading to core tactical brand initiatives.
- Collaborate with regional wholesale marketing and retail teams to develop and implement a strategic activation plan to establish brand awareness and product understanding, with clear KPIs and measurement plan.
- Manage a channel strategy and key activations within those channels for the brands, including ecommerce, digital & social media, and earned media.
- Analyze and report on sales metrics, market trends, competitive activity, consumer insights and other data to strengthen ongoing brand projects and strategy.
- Continuously evaluate business performance to inform short and long-term brand strategies.
- Lead the expansion and commercialization of brands into new states, along with the cross-functional development of line extensions, incremental packaging improvements, and other new business opportunities.
- Support test and learn initiatives to gain greater understanding of customer demands in a dynamic and changing marketplace.
- Effectively brief and manage internal and/or external agency partners in service of the development and execution of brand communications and integrated marketing campaigns across all channels.
- Serve as the key representative for the brands across the organization, and present brand strategies and plans to senior leadership and cross-functional partners.
Requirements
- Bachelor's degree required.
- Traditional CPG brand management experience, with 3+ years of experience in marketing.
- Track record of identifying, building, and delivering growth within a fast-moving organization.
- Ability to manage complexity and thrive in environments with minimal process and structure.
- Demonstrated success anticipating future business opportunities and developing strategies that address them proactively.
- Experience working in matrixed environments and building productive, cross-functional teams that drive to specific goals.
- Strong numerical and analytical skill set with ability to interpret quantitative data.
- Exceptional project management and organizational skills are required.
- Strong communication skills (exceptional listening skills, persuasive and professional communicator) are required.
- Drives vision and purpose to rally action, support and optimism for the future of the business.
- Entrepreneurial and team-oriented spirit.
- Acts with a clear sense of ownership and accountability.
- Genuine interest in and passion for the cannabis industry is required.
Benefits
- Major medical, dental and vision insurance
- 401(K)-match program
- FSA/HSA programs
- LTD/STD options
- Life insurance and AD&D
- Paid holidays and paid time off
- Annual discretionary bonuses
- Stock options
- Participation in employee discount program
