Manager, Brand Marketing

About the position

As Cresco Labs accelerates the development of its brand portfolio, the company is seeking a Brand Manager to join our corporate Marketing team in Chicago, IL. In this role, you will be responsible for the day-to-day leadership to bring a collection of the top national cannabis brands to the next level. You will lead the national strategy of brand positioning, brand strategy, near-in packaging and product development, communications, and work closely with the retail and regional wholesale marketing teams to define consumer promotions and in-store support. To do so, you will work closely with cross-functional partners across sales, supply chain, compliance, operations, finance, and many others to drive key initiatives and deliver results.

Responsibilities

• Develop, implement, and manage a clear brand marketing strategy for key Cresco Labs brands to set business up for both short-term and long-term success.
• Lead the development of annual marketing plans distilling an insights-based situational assessment, identifying key strategic imperatives, and cascading to core tactical brand initiatives.
• Collaborate with regional wholesale marketing and retail teams to develop and implement a strategic activation plan to establish brand awareness and product understanding, with clear KPIs and measurement plan.
• Manage a channel strategy and key activations within those channels for the brands, including ecommerce, digital & social media, and earned media.
• Analyze and report on sales metrics, market trends, competitive activity, consumer insights and other data to strengthen ongoing brand projects and strategy.
• Continuously evaluate business performance to inform short and long-term brand strategies.
• Lead the expansion and commercialization of brands into new states, along with the cross-functional development of line extensions, incremental packaging improvements, and other new business opportunities.
• Support test and learn initiatives to gain greater understanding of customer demands in a dynamic and changing marketplace.
• Effectively brief and manage internal and/or external agency partners in service of the development and execution of brand communications and integrated marketing campaigns across all channels.
• Serve as the key representative for the brands across the organization, and present brand strategies and plans to senior leadership and cross-functional partners.

Requirements

• Bachelor's degree required.
• Traditional CPG brand management experience, with 3+ years of experience in marketing.
• Track record of identifying, building, and delivering growth within a fast-moving organization.
• Ability to manage complexity and thrive in environments with minimal process and structure.
• Demonstrated success anticipating future business opportunities and developing strategies that address them proactively.
• Experience working in matrixed environments and building productive, cross-functional teams that drive to specific goals.
• Strong numerical and analytical skill set with ability to interpret quantitative data.
• Exceptional project management and organizational skills are required.
• Strong communication skills (exceptional listening skills, persuasive and professional communicator) are required.
• Drives vision and purpose to rally action, support and optimism for the future of the business.
• Entrepreneurial and team-oriented spirit.
• Acts with a clear sense of ownership and accountability.
• Genuine interest in and passion for the cannabis industry is required.

Benefits

• Major medical, dental and vision insurance
• 401(K)-match program
• FSA/HSA programs
• LTD/STD options
• Life insurance and AD&D
• Paid holidays and paid time off
• Annual discretionary bonuses
• Stock options
• Participation in employee discount program