Manager, Brand Marketing

$85,000 - $95,000/Yr

University of Denver - Denver, CO

Full-time - Mid Level

Remote - Denver, CO

Educational Services

About the position

The University of Denver is seeking a Manager of Brand Marketing to join its Division of Marketing & Communications (MarComm). This full-time position is pivotal in enhancing the university's brand reputation through strategic marketing initiatives and effective storytelling across various channels. The Brand Marketing Manager will work collaboratively with MarComm team members and campus partners to identify opportunities for brand engagement and messaging, ensuring that every interaction with the university positively impacts its reputation. The ideal candidate will possess a blend of strategic thinking and practical execution skills, with a strong background in content marketing, social media, and brand experiences. This role requires a proactive approach to creating compelling brand moments that resonate with diverse audiences. In this position, the Manager will be responsible for developing and optimizing marketing toolkits to empower faculty and staff in accurately representing and promoting the university. The role includes managing the MarComm swag inventory, identifying opportunities for brand involvement, and collaborating with campus partners to generate excitement around key university events. The Manager will also oversee the execution of brand marketing activations, monitor competitor branding strategies, and maintain a commitment to diversity, equity, and inclusion in all marketing efforts. Additionally, the Manager will create and execute an annual content marketing strategy aimed at increasing the visibility and engagement of the DU brand. This includes curating compelling stories, ensuring consistent brand representation, and implementing marketing best practices across various platforms. The role also involves project management responsibilities, including drafting strategic briefs, coordinating cross-functional teams, and tracking key performance indicators to assess the impact of marketing initiatives. The successful candidate will be expected to provide guidance to direct reports and contribute to the overall strategic goals of the university.

Responsibilities

• Develop, distribute, and optimize marketing toolkits to support faculty and staff in promoting DU.
• Manage the MarComm swag inventory and source products for marketing campaigns.
• Identify opportunities for DU brand involvement, including sponsorships and speaking engagements.
• Collaborate with campus partners to generate excitement for DU's signature events.
• Shape experiences and gather quality brand content throughout the year.
• Oversee execution of brand marketing activations and coordinate on-site event coverage.
• Monitor peer institutions' brand marketing for trends and creative approaches.
• Create and execute an annual content marketing strategy to increase brand visibility and engagement.
• Serve as the primary steward of DU's brand in marketing copy and collateral.
• Identify and execute distribution strategies for collaborative storytelling projects.
• Maintain the university-wide proof point library and establish standards for content dissemination.
• Oversee the social media team and strategy to engage target audiences.
• Serve as lead project manager for brand marketing projects and content packages.
• Draft strategic briefs to assist team members in achieving project goals.
• Coordinate the work of cross-functional teams and vendors for high-quality deliverables.
• Track KPIs and provide reporting on engagement and impact of initiatives.

Requirements

• A bachelor's degree or equivalent work experience.
• At least 5 years of experience in a marketing and/or content strategy role.
• Excellent writing and grammar skills, with clear communication abilities in oral and written form.

Nice-to-haves

• Experiential and/or guerrilla marketing activation experience.
• Experience planning and executing strategic marketing and/or communications campaigns.
• Experience creating written content specifically for marketing purposes.
• Project management certification.
• Experience in or understanding of the higher education industry.
• Supervisory experience.

Benefits

• Dental insurance
• Paid time off
• Medical insurance
• Retirement benefits
• Tuition benefit
• ECO pass