Manager, Brand Marketing

$85,000 - $90,000/Yr

Ascena Retail Group - New York, NY

Full-time - Mid Level

New York, NY

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Manager of Brand Marketing at KnitWell Group plays a crucial role in developing and executing omni-channel marketing and brand strategies. This position is responsible for crafting product campaigns, overseeing promotional events, and ensuring cross-functional alignment to implement brand strategies effectively. The role requires collaboration with various teams to bring storytelling to life and drive seasonal marketing initiatives.

Responsibilities

• Contribute to seasonal strategy through cross-functional partnerships, ensuring cohesive program and product briefs.
• Drive implementation of seasonal projects, including storytelling direction and omni-channel action plans.
• Craft product marketing campaigns and product launch plans that align with business objectives.
• Liaise with store teams to implement key initiatives across the store fleet.
• Lead store marketing efforts, including localized strategies for events and brand awareness.
• Manage omni-channel execution of all brand and promotional events.
• Integrate credit card communication and loyalty program content into seasonal planning.
• Own the seasonal marketing hindsight process, measuring program effectiveness and providing recommendations.

Requirements

• BA/BS in Marketing, Business, Media Communication or related field; MBA is a plus.
• 5+ years' experience in retail marketing is highly preferred.
• Strong management skills with knowledge of user journey/experience across various platforms.
• Natural problem-solver with the ability to perform under pressure.
• Outstanding verbal and written communication skills with the ability to influence teams.
• Ability to succeed in a fast-paced environment that requires multi-tasking.
• Enthusiasm and passion for fashion marketing, with awareness of the retail landscape.
• Experience in building and managing a seasonal budget.

Benefits

• Merchandise discount at select KnitWell Group brands.
• Support for individual development and career mobility opportunities.
• Local volunteer opportunities and philanthropic activities.
• Medical, dental, vision insurance & 401(K).
• Employee Assistance Program (EAP).
• Paid time off & holidays.