Manager, Brand Marketing

Hanesbrands - Winston-Salem, NC

Full-time - Mid Level

Winston-Salem, NC

10,001+ employees

Apparel Manufacturing

About the position

The Manager of Brand Marketing at Hanesbrands Inc. is responsible for developing and executing strategic marketing initiatives aimed at enhancing the brand's presence and driving business growth. This role involves managing brand positioning, overseeing marketing campaigns, and ensuring consistency across all marketing channels. The Manager will collaborate with cross-functional teams to deliver impactful campaigns that align with business objectives and enhance consumer engagement, particularly in the apparel industry.

Responsibilities

• Develop and implement brand marketing strategies to drive brand awareness, equity, and growth.
• Manage integrated marketing campaigns across digital, social, and traditional media.
• Monitor brand performance using key performance metrics and data-driven insights.
• Collaborate with cross-functional teams to align marketing efforts with product launches and business goals.
• Lead consumer research to inform brand positioning and campaign development.
• Manage the brand marketing budget to maximize ROI.
• Ensure consistent messaging and visual identity across all marketing materials.
• Manage relationships with external agencies to ensure high-quality deliverables.
• Present marketing strategies and results to senior leadership and stakeholders.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in brand marketing, preferably within the apparel industry.
• Strong understanding of brand marketing, consumer behavior, and market trends.
• Experience with marketing data analysis tools (e.g., Google Analytics, CRM platforms).
• Strong leadership and team management skills.

Nice-to-haves

• Master's degree in Marketing, Business, or a related discipline.
• 7+ years of experience in brand marketing with leadership experience in fashion or apparel brands.

Benefits

• Competitive salary and performance bonuses
• Health insurance coverage
• 401k retirement savings plan
• Paid time off and holidays
• Employee discounts on products