Manager, Brand Marketing

$80,000 - $90,000/Yr

Excel Sports Management - New York, NY

Full-time - Mid Level

New York, NY

Performing Arts, Spectator Sports, and Related Industries

About the position

Excel Sports Management is seeking an experienced Manager, Brand Marketing to advise a key corporate client on their sponsorship and sports marketing investments, focusing on talent and influencers. This role encompasses strategy, negotiation, activation, implementation, and overall program execution, ensuring successful client relationships and effective marketing initiatives.

Responsibilities

• Manage the day-to-day progress of Excel's Brand Marketing client's sponsorship activation and marketing initiatives, focusing on talent/influencer strategy, acquisition, and management.
• Build and maintain positive client relationships that enhance partnerships and increase opportunities for Excel.
• Interact daily with clients and appropriate agencies/properties to manage sponsorship and talent programming initiatives.
• Provide portfolio analysis, identifying relevant opportunities that yield strategic recommendations for clients.
• Manage client-vendor relationships and coordinate necessary activation deliverables on behalf of clients.
• Manage talent/influencer relationships and ensure successful fulfillment of contractual obligations via agent/representation.
• Create activation briefs, recaps, event itineraries, and staff plans.
• Plan and lead client status calls, including scheduling and preparing agendas or status documents.
• Work with the team to develop integrated marketing and activation recommendations (social, digital, traditional media, experiential, PR, events, etc.).
• Manage the creation and implementation of materials that support individual sponsorship initiatives, including the development of creative elements and preparing marketing activation presentations.
• Coordinate the acquisition of relevant results to generate sponsorship recap reports.
• Build, sustain, manage, and reconcile budgets, providing client budget updates throughout the process.
• Manage internal resources and vendors to ensure the highest standard of work product is consistently delivered.
• Conduct desk research and analysis to gain a greater knowledge of businesses and industries to create the best opportunities for clients.
• Attend and participate in staff events, which may include some nights and weekends.

Requirements

• Bachelor's degree required
• 4-6 years of direct experience in sponsorship, sports marketing, or other relevant industry experience
• Experience developing and implementing talent or influencer marketing strategies and activations on behalf of clients or companies
• Sports marketing and agency experience managing day-to-day relationships with clients, agencies, and partners
• Proficient in PowerPoint, Excel, and Word with the technical/computer skills to create and deliver client presentations

Nice-to-haves

• Passionate about creative ideation and completing projects
• Curious brand marketer with multi-channel experience across various disciplines
• Exceptional communicator (written and oral)
• Strong sense of ownership and ability to think strategically and creatively
• Goal-oriented and results-driven
• Ability to maintain composure under pressure
• Proactive and productive, recognizing opportunities for better job efficiencies

Benefits

• Eligible for benefits and discretionary bonus