Red Bull - Miami, FL
posted about 2 months ago
As the Manager of Brand Marketing, you will play a pivotal role in shaping the marketing strategy for our brand in the Miami region. Reporting directly to the Senior Manager of Brand Marketing, your primary focus will be to lead regional marketing efforts aimed at increasing sales and product usage, attracting new consumers, and fostering a deep connection with our brand. You will be responsible for developing comprehensive beverage marketing plans that are informed by consumer insights and product performance, ensuring that our marketing initiatives resonate with the local audience while aligning with our global brand vision. In this role, you will not only strategize but also coach and guide a team of marketing specialists, empowering them to execute marketing campaigns effectively. Your leadership will be crucial in driving the team towards achieving our marketing objectives, ensuring that each campaign is executed with excellence and creativity. You will be expected to analyze market trends, consumer behavior, and competitive landscape to refine our marketing strategies continuously. Your ability to embody our commitment to localizing our global brand will be essential. You will work closely with cross-functional teams to ensure that our marketing efforts are cohesive and impactful, ultimately leading to increased brand loyalty and market share. This position requires a blend of strategic thinking, creativity, and strong leadership skills to inspire your team and drive results.