Manager, Brand Marketing

$90,000 - $100,000/Yr

Hourglass Cosmetics - Central LA, CA

posted 3 months ago

Full-time - Senior
Central LA, CA
Merchant Wholesalers, Nondurable Goods

About the position

HOURGLASS COSMETICS — Manager, Brand Marketing Connected by creativity and driven by purpose. Hourglass Cosmetics is a vegan and cruelty-free beauty brand, redefining luxury cosmetics with high-performance products, innovative formulas, and award-winning franchises. Recognized by Forbes, Fast Company and Time Magazine as one of the most inventive beauty companies, Hourglass leads the industry with its breakthrough products and its commitment to animal welfare. Founded in 2004, Hourglass is globally available in 32 markets and 2,600 doors including Sephora, Ulta, Bergdorf Goodman, Nordstrom, Space NK and more. Hourglass became part of the Unilever Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website hourglasscosmetics.com. In this role, you will manage the 360-marketing campaign from development and delivery of the marketing timelines, key planning documents and ensure plans adhere to overall business strategy and objectives. You will ensure the campaign enhances the overarching brand story, and drives growth and market share in key regions, and retail partners. You will lead the go-to-market process and drive cross-functional alignment to ensure implementation of on-time, high-impact product launches and core campaigns. You will demonstrate a global perspective in your thinking, and the ability to deliver global plans in partnership with 360 marketing teams that inform regional marketing support and briefs. This position requires a proactive team-oriented individual with an entrepreneurial mindset and passion for beauty and luxury marketing. The ideal candidate is a forward-thinking, innovative, brand marketer, who is agile, and self-starting. The role requires a blend of strategy, analysis and creativity. Diligent project management, and ability to self-prioritize is critical to achieve deadlines, while maintaining an exceptional attention to detail. Superior communication skills and confidence in managing up to leadership is essential.

Responsibilities

  • Support the go-market planning and campaign development through seasonal briefing to cross-functional marketing teams, providing clear strategic direction through completion of 360 campaigns and activation plan development.
  • Lead workback calendar and cross functional collaboration to support ideation, insight-driven tactics and concepts for new product launches, and core franchise initiatives.
  • Partner closely with Copy team to execute all written communication relating to product strategy, including campaign story, key claims / benefits and consumer facing storytelling and engagement driving language.
  • Conduct ongoing competitor and industry analysis to inform campaign development and optimization of assets.
  • Remain current on market trends and innovations across all relevant industries, bringing vision and insights to campaign planning and 360 execution.
  • Conduct post campaign analysis to track and analyze launches, and overall performance, ensuring key insights and learnings are identified for campaign and marketing strategy.

Requirements

  • Minimum 5 years of experience in marketing, preferably in luxury beauty or agency experience.
  • Bachelor's degree in marketing or related field.
  • Experience in integrated marketing, global development, operational marketing and campaign development.
  • A holistic and cross-functional understanding of the luxury beauty industry.
  • Passion for product, specifically makeup and skincare.
  • Excellent communication skills, natural networking ability, and highly organized.
  • Proven success leading cross-functional teams and processes.
  • Analytical skills with experience tracking and reporting.
  • Adaptable, resourceful, and forward-thinking mindset.
  • Global experience/perspective.

Nice-to-haves

  • Experience working at innovative, fast-paced startups, DTC or indie beauty brands is a plus.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • Accident insurance
  • Critical illness insurance
  • Disability insurance
  • Retirement savings plans and company match
  • Paid family leave
  • Education-related programs
  • Paid holidays
  • Discretionary vacation time
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