Manager, Brand Marketing

About the position

Reporting to the Director of Brand Marketing, the Brand Marketing Manager (BMM) leads regional marketing efforts to drive top-of-mind awareness, brand affinity, relevance, and consumption - ultimately winning new users and building brand love. BMMs embody our commitment to giving a 'local face to a global brand' by creating, planning, and executing innovative local brand campaigns while ensuring consistent and accurate brand representation. As a key member of the Marketing team, you'll lead the development and execution of local consumer-focused marketing programs that bring the brand to life by utilizing multiple facets of the marketing mix.

Responsibilities

• Be the eyes, ears, and voice of the consumer, leveraging your understanding of regional insights, demographics, and psychographics to influence brand marketing strategies and execution.
• Create inclusive and culturally relevant Brand Marketing communications and experiences that authentically reflect and celebrate diverse communities within the region.
• Protect brand equity by ensuring all local brand efforts align with national/global strategy and guidelines.
• Develop and execute innovative, insights-driven local '360' marketing plans that drive demand for our product and increase awareness through occasions and consumer activations.
• Execute year-round, always-on-occasion plans (work, socializing, study, fitness, gaming).
• Collaborate with regional Sports, Culture, and Communications teams to optimize outcome of brand initiatives.
• Contribute to National Brand Marketing best practices by building clear KPIs, consistently tracking results, and sharing learnings throughout campaign development & execution.
• Always identify emerging consumer trends and opportunities for Red Bull Marketing to activate consumers in new and exciting ways.
• Lead all regional product launches, building & developing cross-functional plans within the region.
• Ensure regional look and feel utilize national marketing assets when possible while following national/global creative guidelines.
• Leverage national programming to drive sales in regional retail accounts.
• Identify regional event barters that can be leveraged for Sales and Shopper Marketing.
• Provide Advertising Team local insights to guide the planning and execution of regional advertising plans.
• Consult on media plans and creative to ensure that media mix and creatives will resonate with local consumers.
• Develop clear creative briefs to ensure agencies deliver world-class creative output.
• Ensure all local brand/beverage efforts are executed following national/global strategy and guidelines.
• Ensure consistency of strategy across each campaign element, driving 'best-in-class' execution.
• Develop appropriate and measurable marketing objectives for all campaigns.
• Manage Brand Marketing budgets within the region.
• Monitor and share competitive marketing activations with National Brand team.

Requirements

• 3+ years of brand marketing experience
• Experience in consumer marketing and retail activation, preferably in a CPG environment
• An understanding and working knowledge of digital and social media
• Experience curating and implementing strategies in local markets
• Experience managing budgets and working with traditional and non-traditional brand marketing strategies
• Project management experience delivering projects from ideation to execution
• Success in collaborative and creative environments
• Must have a valid U.S. driver's license
• Bachelor's degree or equivalent work experience
• Must be fluent in English; additional language skills an advantage
• Travel 30-40%

Benefits

• Permanent
• Benefits eligible