Manager - Brand Marketing

About the position

Mahindra Group welcomes returning women to the Workforce. The role involves managing the marketing and communication function, overseeing the annual budget while collaborating with various marketing agencies and departments. The candidate will develop an integrated marketing plan in conjunction with the business development teams, ensuring strategic alignment with regional business goals. The position focuses on creating and implementing client-centered campaigns aimed at generating leads and improving brand awareness, while also collaborating with the BD and Corporate Marketing teams to translate marketing objectives into interactive strategies.

Responsibilities

• Develop marketing plans with BD teams for brand awareness, thought leadership, and lead generation.
• Execute B2B campaigns, promotional roadshows, and leverage 'Make in India' initiatives.
• Participate in events, exhibitions, webinars, and manage sponsorships, ads, and email campaigns.
• Create and distribute print/digital marketing materials.
• Enhance visibility through site branding and OOH advertising.
• Plan branding for events and conferences.
• Build relationships with government bodies, trade chambers, and influencers.
• Organize co-curated industry events.
• Host delegations, B2B events, inaugurations, and product launches.
• Execute community-building initiatives with CRM teams.
• Boost brand presence and engagement on LinkedIn, Facebook, and Twitter.
• Improve TOFU (impressions) and MOFU (engagements).
• Generate leads through organic and paid campaigns.
• Manage online reputation.
• Plan and control the marketing budget.
• Manage vendor relationships for seamless execution.

Requirements

• Master's in business management
• 6-8 years of B2B experience
• FMCG background / Creative Agency experience preferred

Benefits

• Inclusive work environment
• Opportunities for women returning to the workforce through the SOAR program