Manager, Brand Marketing

Old Navy

Full-time - Mid Level

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Manager, Brand Marketing at Old Navy is responsible for developing and executing strategic promotional campaigns aimed at enhancing customer engagement, increasing brand awareness, and driving revenue growth. This role involves collaboration with cross-functional teams to ensure successful campaign launches and alignment with the overall marketing strategy.

Responsibilities

• Develop and execute innovative promotional campaigns across various channels (e.g., email, social media, in-store, online) to support loyalty/card, Today Only Deals, Super Cash, Clearance, seasonal events, and brand initiatives.
• Partner with cross-functional teams (e.g., Merchandising, Creative, Online Experience) to ensure successful campaign launches and consistent brand messaging.
• Work closely with Program Management to ensure all projects are delivered on time.
• Analyze campaign performance, track key metrics, and provide data-driven insights to optimize future initiatives.
• Stay abreast of industry trends, competitive landscape, and emerging marketing technologies to identify new opportunities and drive innovation.
• Contribute to the development of Old Navy's overall marketing strategy and promotional calendar.
• Manage and mentor a team member, fostering a collaborative and high-performing environment.

Requirements

• 5+ years of experience in consumer marketing; content marketing experience required.
• Proven ability to translate promotional stories into compelling marketing messages; a natural storyteller.
• Strategic, data-driven, global thinker with a customer focused mindset.
• Solid analytical skills, ability to glean insights and tell a story from data.
• Strong ability to prioritize on the go.
• Team player with top notch people skills who can foster dynamic relationships with other cross functional teams, including but not limited to: Merchandising, Production, Creative, Styling & Photo Production, Visual Merchandising.
• High energy level and ability to thrive in a fast-paced and changeable environment, comfortable with ambiguity.
• Laser focused on results both at an individual level and for the team at large.
• Self-starter with an innate sense of curiosity and eagerness to test and learn.
• Experience in fashion and retail strongly preferred.

Benefits

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.