Manager, Brand Partnerships Marketing

$80,000 - $90,000/Yr

Caruso Company - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

Professional, Scientific, and Technical Services

About the position

The Brand Partnerships Marketing Manager will be responsible for developing and executing strategic marketing campaigns, events, and brand activations designed to drive traffic, increase sales, and enhance visibility for Caruso properties and partners. This role involves setting marketing goals, tracking performance, and providing comprehensive recaps with actionable insights to optimize results. The manager will collaborate with various cross-functional teams to promote offerings through diverse channels and support the execution of brand partnership events.

Responsibilities

• Develop and implement impactful marketing campaigns that resonate with target audiences to drive traffic and sales at properties and partner activations.
• Set marketing goals, track campaign effectiveness, and provide detailed performance recaps with actionable insights.
• Contribute to the execution of brand partnership events and activations alongside the Events team, ensuring smooth delivery from concept to completion.
• Work closely with cross-functional teams across Marketing, Creative, Digital, PR, and Leasing to effectively promote offerings through diverse channels.
• Manage creative requests for timely promotion of marketing events and offers and oversee property signage including window graphics and out-of-home advertising.
• Support or lead the development of new brand partnerships across the portfolio.
• Track participation in events, loyalty program, seasonal campaigns, and retail holidays.
• Maintain marketing budgets, process invoices, and attend property team meetings.
• Research successful (non-traditional) sponsorship/partnership marketing/entertainment programs developed by quality brands.
• Develop unique and compelling materials for use by Brand Partnerships and Leasing.
• Manage day-to-day interactions with client accounts and ensure satisfaction to foster ongoing partnerships.
• Help create big consumer branded sponsorship programs and initiatives that extend to multiple properties.
• Capture and analyze data to evaluate campaign success, using tools like NPS for engagement insights.
• Build and maintain excellent relationships with clients, staff and third-party vendors.

Requirements

• Bachelor's degree with 5+ years of experience, preferably in a marketing/advertising agency with Fortune 500 consumer brand clients.
• Highly creative, able to generate innovative ideas that connect brands to consumers.
• Ability to link creativity to strategy, demographic needs, and research.
• Strong execution skills and attention to detail.
• Proficient in budgeting and managing project finances efficiently.
• Expertise in Word, Excel, PowerPoint, Adobe Acrobat, Photoshop, and InDesign; experience with Canva, Figma, and Digideck is a plus.
• Understanding of print media processes and digital, influencer, and social media marketing strategies.
• Strong multi-tasking ability and calm demeanor in high-pressure situations.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and derive actionable insights.

Nice-to-haves

• Familiarity with fashion, retail industry, and pop-culture trends; knowledge of the Los Angeles market is advantageous.

Benefits

• Competitive salary range of $80,000 - $90,000 per year.
• Equal opportunity employer with a commitment to diversity and inclusion.