Manager, Brand Public Relations
Beam Suntory - New York, NY
posted 3 days ago
About the position
At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day. The Global Brand Public Relations team operates as an in-house agency, supporting all the brands within the Suntory Global Spirits portfolio. Reporting to the Senior Director of Global Brand Public Relations, with a dotted line to VP Marketing, Tequila, and the Managing Director of Ready-To-Drink (RTD), this role is embedded within the U.S. Brands Tequila and RTD marketing teams. The Manager is responsible for delivering breakthrough public relations campaigns, programs and events in support of annual brand plans and strategic brand growth drivers and objectives. This individual is strategic, plugged into culture, has a strong network, and is an events and media expert with a sophisticated knowledge of cultural trends and nuances required to deliver engaging consumer PR that puts our brands at the forefront of consumer trends. The Manager is responsible for managing agency partners and cultivating strategic partnerships through endorsements with celebrities, influencers and brand integration. These partnerships must be brand relevant and elevate the brand messaging through earned media channels.
Responsibilities
- Develop public relations strategies to drive programs and events in support of annual brand plans and strategic brand growth drivers and objectives.
- Develop news-worthy pitches, content and media angles that generate coverage in traditional, digital and social media platforms.
- Maintain strong, positive consumer and trade media relations on behalf of the brands and company, cultivating relationships with key journalists and influencers.
- Develop and maintain relationships with key influencers and tastemakers and integrate into strategies where relevant.
- Collaborate with digital and social media teams to ensure an integrated approach in driving brand visibility.
- Effectively manage public relations agencies on assigned brands throughout all phases, from creative development through program execution and evaluation.
- Prepare public relations budgets in conjunction with yearly planning process and program development. Manage approved budgets.
- Write media releases, correspondence, speeches, and presentations on assigned brands and Company issues. Contribute to Company intranet, extranet and social channels with content in collaboration with Corporate Communications team.
- Oversight of regional and special event execution around the globe for both press and customer.
- Work with key spokespeople to facilitate press and event needs including messaging, speeches, schedules and product needs.
- Media measurement, ensuring campaigns are meeting objectives, and communicating results internally.
- Collaborate with Corporate Communications team to develop corporate campaigns for brands including Spokesperson media training, external and internal corporate communications, C-Suite briefings, etc.
Requirements
- 8-10 years luxury / consumer brand PR experience preferably in a global role in agency or in-house; spirits background a plus but not required
- Proven track record of delivering best in class consumer public relations campaigns
- Excellent verbal and written communication skills
- Understanding of global cultures, traditions and consumer mindset
- High taste level and understanding of luxury and consumer brands and their audiences
- Experience with events of all size, both press and customer
- Connected to key influencers, tastemakers, and industry decision makers
- Strong media relations and deep understanding of a variety of media channels
- Articulate speaker with great presentation skills
- Ability to represent brands (internally/externally) across all levels of the organization
- Process oriented with strong budget planning
- Collaborative style, works well in cross-functional teams to build consensus
- Strong stakeholder management skills. Ability to work across a matrixed organization.
- Proven ability to juggle multiple tasks and projects and thrive in a rapid-paced, constantly changing environment
- Ability to travel, including global travel up to 20% of the time
- Understanding of a highly regulated industry a plus
Benefits
- Annual bonus
- 401K match
- Profit sharing
- Medical benefits
- Wellness benefits
