Manager, Brand

About the position

We’re seeking an experienced Manager, Brand Experience with a passion and proven record for experiential marketing to join the team. The ideal candidate will have a strong background in developing and executing integrated marketing campaigns, with a specific focus on creating impactful brand experiences, bringing brands to life at events, managing paid media strategy, working with agencies, and collaborating with influencers. This is a fast-moving team with big ambitions. We’re looking for someone who is quick, organized, big strategy-oriented, insanely creative, asks smart questions, and drives SHRM to new heights. We aren’t afraid to break the mold and want this manager to have outside industry experience to bring a fearless experimental attitude to the table. SHRM is a matrixed organization, and the Brand team sets the tone. We’re looking for someone who can command a strategy, mobilize cross-functional teams, and mobilize internal support and belief in Brand’s vision. We’re excited for where SHRM is headed and know this opportunity is for someone who shares that passion to dream big.

Responsibilities

• Develop and implement comprehensive brand strategies that align with the company's overall objectives and target audience.
• Lead the planning and execution of experiential marketing campaigns, including events, activations, and immersive brand experiences.
• Collaborate with internal teams and external agencies to create compelling brand narratives and engaging marketing materials.
• Identify and cultivate relationships with influencers and brand ambassadors to amplify brand messaging and reach new audiences.
• Manage budgets for marketing campaigns, ensuring efficient allocation of resources and adherence to financial guidelines.
• Cultivate and manage strategic partnerships with other brands, organizations, and key stakeholders to enhance brand visibility and reach.
• Analyze market trends and consumer insights to drive strategic decision-making and optimize marketing efforts.
• Monitor and evaluate the performance of marketing campaigns, providing regular reports and insights to key stakeholders.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• A Master's of Business Administration (MBA) is a plus.
• Minimum of eight (8) years of experience in brand management, with a focus on experiential marketing, and influencer marketing.
• Agency experience required.
• Must have experience managing large budgets and managing multiple direct reports.
• Proven track record of developing and executing successful global marketing campaigns that drive brand awareness and engagement.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
• Proficiency in Microsoft Office Suite and marketing software/tools.

Benefits

• Professional growth and development
• Health insurance
• Dental insurance
• Vision insurance
• Well-being programs
• Health savings account
• Flexible spending account
• Retirement plan
• Open leave
• Annual discretionary bonus and incentives