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Acronym Media - New York, NY
posted 4 days ago
About the position
Acronym provides performance marketing services to clients world-wide. Our award-winning search marketing services help enterprise businesses, across all verticals, drive opportunities and revenue through keyword-driven methodologies. Global brands and their agencies depend on Acronym for expertise in SEO, Digital Display Media, Analytics, Social Media, and eCommerce employing multiple channels and tactics. We are a global agency, founded in 1995 and headquartered in NYC's iconic Empire State Building with offices in Berlin, London, Singapore, and Toronto. We are proud to have won industry accolades for our continued excellence in the digital marketing space, including a decade long streak on AdAge's Top 10 as well as recognition from MediaPost as Search Agency of the Year in 2016. Our Manager, Business Development will act as a first point of contact between prospects and the new business/sales team. An ideal candidate can determine where there is a potential opportunity for business and qualify, convert, and assign these opportunities. This role will be a part of a team that owns the process and successfully handles the company's lead qualification program.
Responsibilities
- Project manage and lead multiple efforts in support of New Business efforts
- Qualify new business from inbound Sales and Marketing leads
- Work in HubSpot CRM in order to track prospect progress and develop pipeline projections
- Develop ideal customer profiles to improve inbound qualification efforts
- Follow-up on Inbound leads through a predetermined cadence of communication
- Use defined metrics and workflows to supply New Business Team with qualified prospects
- Track and report on the status of all proposal, marketing and pitch components.
Requirements
- BA/BS degree or equivalent practical experience
- Agency experience and basic understanding of SEO, PPC and other Performance Media
- 2 years of previous work experience in an office environment with a strong preference toward candidates with backgrounds in any of the following: Business Development, Sales, Marketing, Lead Generation
- Ability to build rapport with potential customers, understand their environment and introduce new concepts to solve problems
- Strong phone, customer service, writing and interpersonal skills
- Detail oriented
- Proficiency in Microsoft Word, Excel and PowerPoint
- Ability to multi-task and prioritize workload to maximize efficiency
Benefits
- Great benefit plans: Medical, Dental, Vision, FSA, Pre-tax Transit, Short Term Disability, Life Insurance, 401k
- AcronymCares Matching Gifts program for employee donations
- Paid time off for your Birthday
- D&I Employee Resource Groups
- Constant training opportunities for professional development, including formal mentor programs
- And more!
