WPP - New York, NY
posted 3 months ago
Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together. In this role, you will build, develop, and maintain the reporting infrastructure, the business intelligence, and the data visualization to deliver campaign reporting insights as well as competitive insights. You will be responsible for retrieving, compiling, cleansing, and transforming data to create the intelligence layer leading to the analysis and optimization of media investments. As a Manager of Business Intelligence & Data Visualization, you will collect data requirements from client teams, including the Marketing Intelligence & Science team, to understand the measurement framework and the most critical metrics to implement for database build and business logic for data stitching. You will manage data provisioning and define the taxonomy for the activation team to implement to ease data retrieval. Your role will involve managing the retrieval, compilation, and formatting of large volumes of data (ETL), as well as data cleansing. You will assist in the setup of the clients' environment, including cloud infrastructure and data lakes, and help in the build and development of custom databases on the reporting platform. Additionally, you will assist in the strategy and development of the data visualization layer of the business intelligence platforms (Tableau) for insight generation for use in campaign monitoring and optimization. You will also help develop automated QA processes to ensure data accuracy and timeliness, ensuring that the insights generated are reliable and actionable for our clients.