Manager, Business Intelligence & Marketing Analytics

ZoomInfo Technologies - Waltham, MA

Full-time - Mid Level

Waltham, MA

10,001+ employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Manager, Business Intelligence & Marketing Analytics at ZoomInfo is responsible for leading data modeling and analytics initiatives that support the growth of the company's Enterprise customer base. This role focuses on advancing marketing strategies through customer segmentation, statistical modeling, and data science projects, while synthesizing diverse data sources into actionable insights. The Manager will guide a team of analysts, manage stakeholder relationships, and ensure the successful execution of multiple projects to drive incremental business growth.

Responsibilities

• Develop a deep understanding of ZoomInfo customers through segmentation, statistical modeling, and descriptive analysis to drive marketing strategy forward.
• Lead and execute key data science and modeling projects, including predictive account scoring, attribution analysis, and lifetime account value assessment.
• Synthesize first, second, and third-party data into actionable strategies and measurement objectives that propel marketing initiatives.
• Independently deliver customer and marketing insights as a player-coach, fostering optimization and incremental business growth.
• Simplify complex data and issues into clear, actionable recommendations, and communicate critical learnings to cross-functional stakeholders, including senior and executive leadership.
• Measure the effectiveness of marketing initiatives from both a campaign perspective and a full marketing mix, aligned with key performance indicators.
• Manage relationships with stakeholders and business partners by understanding their needs, asking the right questions, and effectively communicating timelines and updates.
• Foster a deep understanding of data and systems, encouraging learning and proficiency in analytical tools among colleagues to enhance data accessibility and usage.
• Oversee multiple tasks and projects simultaneously, ensuring successful delivery and building consultative partnerships with key stakeholders.
• Provide coaching and guidance to a team of analysts, prioritizing and delegating projects while helping them navigate challenges to achieve successful outcomes.

Requirements

• Bachelor's Degree with 6+ years of experience in a marketing, customer or product data-related capacity OR a Master's Degree with a minimum of 5 years of experience in a data-related capacity required.
• 1+ years experience managing a high-performing team of individual contributors.
• Proven track record of influencing business decisions through data-driven insights and strategic recommendations.
• Advanced analytical skills, with relevant experience in developing predictive models that were successfully put into practice by organizations.
• Experience with ABM measurement and/or predictive account scoring models preferred.
• Expertise in data tools and software, including Excel/Google Sheets, SQL, BI/Data Visualization tools (Tableau preferred), CRM (Salesforce preferred) and marketing automation tools (Marketo preferred).
• Experience with Python, R or similar statistical or data science language.
• Strong communication skills & the ability to influence at all levels when resistance is encountered.

Nice-to-haves

• Experience with ABM measurement and/or predictive account scoring models preferred.

Benefits

• Comprehensive benefits package
• Holistic mind, body and lifestyle programs designed for overall well-being