Manager, Championship Social Media

United States Golf Association (Usga) - Liberty Corner, NJ

Full-time - Mid Level

Liberty Corner, NJ

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Manager, Championship Social Media will oversee the USGA's championship social media channels, driving strategy and execution to promote the organization's championships and engage fans. This role requires expertise in social media platforms and content creation, focusing on storytelling that resonates with the golf community. The manager will collaborate with various teams to produce engaging content and maintain an ongoing dialogue with fans, while also tracking performance and adapting strategies based on insights.

Responsibilities

• Oversee the distribution of organic social media content across all USGA championship social media channels.
• Collaborate with content/creative/marketing teams to produce championship content that engages fans on social media.
• Co-manage a social media calendar and produce content for breaking news or time-sensitive developments.
• Deliver incremental reach and engagement growth.
• Remain current with social media trends and developments, providing insights on their applicability to USGA channels.
• Manage social copy and publishing, optimizing content for platforms like Instagram, X, TikTok, and Facebook.
• Develop strategies to drive fan engagement and build community within the golf industry.
• Assist in ideating and producing video and graphic content in collaboration with teams.
• Track content performance and implement actionable insights.
• Travel to select USGA championships to support social media efforts, managing content plans and overseeing on-site social media creators.

Requirements

• Bachelor's degree required.
• 5+ years experience in producing, editing, and managing social media content required.
• Experience in the golf industry is a plus.
• Strong understanding of social media's power to communicate and engage audiences.
• Excellent judgment regarding effective content on social platforms.
• Knowledge of Adobe Creative Cloud applications and services.
• Recognition of variations in tone, style, and substance across different channels.
• Passion for interactive, multimedia storytelling and two-way conversations.
• Strong visual sensibility to support video and photo goals on social channels.
• Detail-oriented with a commitment to quality control for all content.
• Energetic and able to meet ongoing deadlines.
• Team-oriented with solid communication, engagement, and collaboration skills.
• Curiosity and appreciation for new technologies and techniques.

Benefits

• Comprehensive medical, dental, and vision benefits, including a zero cost medical plan for full-time employees.
• Retirement plans with a generous annual contribution from the USGA.
• Programs to promote physical, emotional, and financial well-being.
• Generous bank of paid time off, plus the week between Christmas and New Year's Day off.
• Off-site team building events.
• On-site gym and golf simulator.
• Professional development opportunities.