MANAGER, CHAMPIONSHIP SOCIAL MEDIA

United States Golf Association (Usga)

Full-time - Manager

1-10 employees

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Manager, Championship Social Media will oversee the USGA's championship social media channels, driving strategy and execution to engage fans and promote the organization's events. This role requires expertise in social media content creation and management, collaboration with various teams, and a passion for storytelling within the golf community.

Responsibilities

• Oversee the distribution of organic social media content across all USGA championship social media channels.
• Collaborate with content/creative/marketing teams to produce championship content that engages fans on social media.
• Co-manage a social media calendar and produce content supporting breaking news or time-sensitive developments.
• Deliver incremental reach and engagement growth.
• Remain current with social media trends and developments, offering perspective on their fit for USGA channels.
• Manage social copy and publishing, as well as content optimized for social platforms like Instagram, X, TikTok, and Facebook.
• Develop strategies to drive fan engagement and build community within the golf industry.
• Assist in ideating and producing video and graphic content in collaboration with teams.
• Track content performance and implement actionable insights.
• Travel to select USGA championships to support social media efforts, managing content plans and overseeing on-site social media creators.

Requirements

• Bachelor's degree required.
• 5+ years experience in producing, editing, and managing social media content required.
• Golf industry experience is a plus.
• Excellent judgment around effective social media practices.
• Knowledge of Adobe Creative Cloud applications and services.
• Strong visual sensibility to support video and photo goals on social channels.
• Detail-oriented and committed to quality control for all content.
• Energetic and able to meet ongoing deadlines.
• Team-oriented with solid communication and collaboration skills.

Nice-to-haves

• Curiosity and appreciation of new technologies and techniques.
• A passion for interactive, multimedia storytelling and two-way conversations.

Benefits

• Comprehensive medical, dental, and vision benefits, including a zero cost medical plan for full-time employees.
• Retirement plans with a generous annual contribution from the USGA.
• Programs to promote physical, emotional, and financial well-being.
• Generous bank of paid time off, plus the week between Christmas and New Year's Day off.
• Off-site team building events.
• On-site gym and golf simulator.
• Professional development opportunities.